Faye Scadden

Examiner
DISC Type : cs

Head of Marketing, Campaigns and Brand at Network Rail

Milton Keynes, England, United Kingdom

Overview

Faye has no verified overview

Personality Overview

Unexpressive

Status Quo Seeker

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Faye has no verified topics they care about

Media Appearances

Faye has no verified media appearances

Work History

9-2025
Head of Marketing, Campaigns and Brand at Network Rail
8-2021 - 9-2025
Head of Marketing & Brand at Network Rail
1-2019 - 8-2021
Head of Communications at Network Rail
9-2023
Board Member (Voluntary) at Railway Benefit Fund
8-2012 - 1-2019
Head of Marketing at NHBC

Education

2020 - 2022
Certificate in Company Direction from Institute of Directors (IoD)
10-2022 - 11-2022
Behaviour Change Interventions from UCL

More Information

Social Presence :

Prographics :

Exp : 16 Location : Milton Keynes, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing, Campaigns and Brand at Network Rail
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Insights For Selling To Faye

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Faye is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Faye

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Faye move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Faye take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Faye

Personality Compatibility


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