Fergus McIntosh in

Fergus McIntosh

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Director of Marketing & Digital at Centrica
📍 Mitcham, England, United Kingdom

Fergus is the Director of Marketing & Digital at Centrica, a commercially minded leader with extensive experience in digital transformation, growth marketing, and strategy. His career includes senior advisory roles at Bain & Company and leadership positions at Aviva and NatWest Group. He holds a BA HONS from Glasgow Caledonian University and is described as a tenacious driving force.

Based on his public posts, Fergus is passionate about the fundamentals of good customer service, which he feels is often overlooked. He contemplates modern work-life balance, showing interest in concepts like the 4-day work week, and advocates for making well-rounded, data-driven decisions in business.

He has a strong opinion that businesses should focus on solving the problems their customers face now, rather than being distracted by future trends like the metaverse.

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Experience
15 Years
Current Role
Director of Marketing & Digital
Job Level
Mid-senior
Location
Mitcham, England, United Kingdom
Personality Overview

How Fergus shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fergus cares about

Go-to-Market Strategy
A core skill listed in his professional summary and a key focus during his advisory role at Bain & Company, specializing in GTM implementation.
Customer Experience
He has publicly shared his frustration with the declining state of customer service, indicating a personal passion for improving customer interactions and satisfaction.
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Career

Work history

1-2025
Director of Marketing & Digital
Centrica
1-2022 - 10-2025
Senior advisor to Bain & Company
Bain & Company
2-2022 - 1-2025
Director of Customer & Marketing
Aviva
11-2019 - 2-2022
Head of Digital Centre of Excellence
NatWest Group
6-2017 - 12-2020
Head of Digital Sales Service & Adoption
NatWest Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2011
Diploma
The Chartered Banker Institute
2003 - 2007
BA HONS
Glasgow Caledonian University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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