Fernando Lopez-Diaz

Questioner
DISC Type : c

Director of Clinical Science and R&D at NeoGenomics Laboratories

San Diego, California, United States

Overview

Dr. Fernando Lopez-Diaz is the Director of Clinical Science and R&D at NeoGenomics Laboratories, specializing in clinical molecular oncology, cancer genomics, and biomarker development. With a PhD and postdoctoral training at The Salk Institute, he is a recognized leader in translational research and technological innovation in oncology.

Demonstrating a significant entrepreneurial spirit, Fernando founded Argentinas first clinical genomics-based cancer care and research center. He is passionate about fostering international scientific collaboration, frequently speaking at global conferences like ASCO, AMP, and AACR to connect with peers and discuss the latest advancements in precision medicine.

His pioneering single-cell RNA sequencing study on drug resistance was named a "Stellar Breakthrough" by the Salk Institute.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Precision Oncology
His entire career, from research to his current directorship, is dedicated to advancing precision medicine through biomarkers and diagnostics in clinical care and drug development.
Cancer Genomics
He possesses deep expertise in cancer genomics and molecular diagnostics, frequently presenting on topics like gene fusions and genomic alterations at major oncology conferences.
AI in Diagnostics
His recent work, presented at the AMP 2025 meeting, involves the development and quality assurance of AI-enabled RNA fusion detection tests for clinical use.

Media Appearances

A Novel Comprehensive RNA-Merging Point Targeted Assay for ... (AACR 2021 Poster). Featured in NeoGenomics Laboratories

See Now

Work History

2-2022
Director of Clinical Science and R&D at NeoGenomics Laboratories
1-2020 - 1-2022
Principal Scientist at NeoGenomics Laboratories
7-2018 - 12-2019
Senior Scientist at Genoptix, Inc. a Neogenomics Company
1-2018 - 6-2018
Variant Scientist at NAVICAN
2016 - 6-2022
Adjunct Professor Master in Advanced Therapies at Universidad Francisco de Vitoria

Education

5-2005 - 12-2011
Oncology and Cancer Biology from The Salk Institute
Doctorate (PhD) from Universidad Nacional de Córdoba

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Diego, California, United States Job Level : Mid-senior Designation : Director of Clinical Science and R&D at NeoGenomics Laboratories
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fernando take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Fernando

Personality Compatibility


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