Fernando Mejía Díaz in

Fernando Mejía Díaz

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Subdirector de Negocios Masivos y Directo Digital at Seguros SURA
📍 Azcapotzalco, Mexico City, Mexico

Fernando Mejía Díaz is the Subdirector of Mass Market and Direct Business at Seguros SURA, with over ten years of experience in the insurance sector. A graduate of Universidad La Salle, he specializes in using digital channels to reach niche markets, focusing on scalable, innovative solutions for customer acquisition and profitability.

His team recently won the “Mujeres Seguras” innovation challenge, an initiative promoted by the United Nations Development Programme (PNUD) in Mexico.

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Experience
9 Years
Current Role
Subdirector de Negocios Masivos y Directo Digital
Location
Azcapotzalco, Mexico City, Mexico
Personality Overview

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Priorities

Topics Fernando cares about

Digital Transformation
Leads the commercial strategy for digital and direct channels, aiming to maximize customer acquisition, conversion, and retention through technological solutions.
Evolving Mobility
Participated in a panel on adapting insurance to electric mobility, advocating for solutions that protect the entire mobility ecosystem, not just the vehicle.
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Career

Work history

1-2025
Subdirector de Negocios Masivos y Directo Digital
Seguros SURA
9-2023 - 1-2025
Subdirector de Negocios Masivos
Seguros SURA
9-2016 - 9-2023
Gerente Negocios Masivos
Seguros SURA
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Media appearances

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Education
5-2025 - 6-2025
Diploma of Education
Tecnológico de Monterrey
2009 - 2013
Licenciatura
Universidad La Salle, A.C.
Social presence
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Behavioral profile

DISC profile (public)

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