Fernando Mejía Díaz

Evaluator
DISC Type : csd

Subdirector de Negocios Masivos y Directo Digital at Seguros SURA

Azcapotzalco, Mexico City, Mexico

Overview

Fernando Mejía Díaz is the Subdirector of Mass Market and Direct Business at Seguros SURA, with over ten years of experience in the insurance sector. A graduate of Universidad La Salle, he specializes in using digital channels to reach niche markets, focusing on scalable, innovative solutions for customer acquisition and profitability.

His team recently won the “Mujeres Seguras” innovation challenge, an initiative promoted by the United Nations Development Programme (PNUD) in Mexico.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Digital Transformation
Leads the commercial strategy for digital and direct channels, aiming to maximize customer acquisition, conversion, and retention through technological solutions.
Evolving Mobility
Participated in a panel on adapting insurance to electric mobility, advocating for solutions that protect the entire mobility ecosystem, not just the vehicle.
Insurance Innovation
His team won the “Mujeres Seguras” innovation challenge, reflecting his focus on creating impactful and synergistic insurance solutions.

Media Appearances

Fernando has no verified media appearances

Work History

1-2025
Subdirector de Negocios Masivos y Directo Digital at Seguros SURA
9-2023 - 1-2025
Subdirector de Negocios Masivos at Seguros SURA
9-2016 - 9-2023
Gerente Negocios Masivos at Seguros SURA

Education

5-2025 - 6-2025
Diploma of Education from Tecnológico de Monterrey
2009 - 2013
Licenciatura from Universidad La Salle, A.C.

More Information

Social Presence :

Prographics :

Exp : 9 Location : Azcapotzalco, Mexico City, Mexico Job Level : N/A Designation : Subdirector de Negocios Masivos y Directo Digital at Seguros SURA
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fernando

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fernando take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fernando

Personality Compatibility


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