Fernando Mejía Díaz is the Subdirector of Mass Market and Direct Business at Seguros SURA, with over ten years of experience in the insurance sector. A graduate of Universidad La Salle, he specializes in using digital channels to reach niche markets, focusing on scalable, innovative solutions for customer acquisition and profitability.
His team recently won the “Mujeres Seguras” innovation challenge, an initiative promoted by the United Nations Development Programme (PNUD) in Mexico.
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