Fernando Plaza Martínez

Questioner
DISC Type : c

Principal BESS Engineer at Mott MacDonald

Spain

Overview

Fernando Plaza Martínez is a Principal BESS Engineer at Mott MacDonald, specializing in Battery Energy Storage Systems. His expertise covers technical sizing, end-to-end project management, and market analysis. He holds a Master of Science from Cranfield University and has international experience, including a significant period in Australia.

He has a keen interest in how batteries can improve the reliability and resilience of electricity grids.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

BESS Solutions
His entire career focuses on sizing, integrating, and managing Battery Energy Storage Systems, from development to contracting stages with major industry players.
Energy Market Analysis
He has specific experience analyzing electricity markets and business opportunities for BESS in countries like Spain, the UK, South Africa, and Australia.
Grid Resilience
He has shown a professional interest in learning how battery storage systems can be leveraged to improve the stability and reliability of electricity grids.

Media Appearances

Fernando has no verified media appearances

Work History

11-2025
Principal BESS Engineer at Mott MacDonald
5-2025 - 11-2025
BESS Solutions Manager at Gransolar Group
10-2022 - 5-2025
Lead Application Engineer at Gransolar Group
5-2019 - 10-2022
Application Engineer at E22 Energy Storage Solutions
6-2018 - 5-2019
Tenedering Engineer - Energy Storage at Schneider Electric

Education

2015 - 2016
Master of Science (MSc) from Cranfield University
5-2021 - 6-2021
Sales Consultant from Sales Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Spain Job Level : Middle Designation : Principal BESS Engineer at Mott MacDonald
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fernando take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Fernando

Personality Compatibility


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