Phil Livingstone FCIM

Sharpshooter
DISC Type : DC

Head of Marketing and Communications at Affinity Water

London, England, United Kingdom

Overview

Phil is a senior marketing leader with over 15 years of global experience at major brands like British Gas and The Body Shop. He specializes in driving revenue growth through digital marketing, data, and brand strategy. Colleagues describe him as an exceptional and inspiring leader.

Originally from South Africa, Phil has recently been on a personal health and fitness journey, incorporating daily exercise into his routine. He is focused on self-improvement, having completed courses in negotiation skills and decision-making under pressure.

He once designed and implemented a digital strategy at British Gas that increased sales by 135%.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Data-Driven Marketing
A former colleague described him as a "data monster who knows what works and doesn’t work with surgical precision, " emphasizing his analytical approach to marketing.
Digital Transformation
He has led digital transformation projects, including re-platforming websites and transitioning to marketing automation, which saved a previous business £7 million.
Team Leadership
He focuses on shaping and enhancing teams to create strong cultures. Recommendations highlight his ability to foster collaborative and motivating environments.

Media Appearances

Phil has no verified media appearances

Work History

3-2024
Head of Marketing and Communications at Affinity Water
5-2021 - 3-2024
Vice President Global Marketing at Geobear Global
10-2020 - 4-2021
Marketing Director at Longleat
2-2019 - 3-2020
Global Digital Marketing Director at The Body Shop
12-2016 - 3-2019
Head of Digital Marketing, Social Media and Content at British Gas

Education

2004 - 2004
Direct & Interactive Marketing Diploma from The Institute of Direct and Digital Marketing (IDM)
High School from Dale College, King Williams Town, South Africa

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing and Communications at Affinity Water
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Phil

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Phil move?

  • They can take decisions very fast if you manage to convince them.
  • Can Phil take some risk or not?

  • The risks don’t matter much to them.

You And Phil

Personality Compatibility


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