Gabriella Peters, ACA

Evaluator
DISC Type : dsc

Senior Account Executive at Mindset AI

London, England, United Kingdom

Overview

Gabriella is a Senior Account Executive at Mindset AI, specializing in scaling user-facing AI agents. She has a proven track record in enterprise sales, consistently exceeding quotas and closing large deals. Educated at Imperial College London in Biochemistry, she is described by colleagues as analytical, responsible, and a fast learner.

Outside of her direct sales role, Gabriella shows a keen interest in the broader go-to-market strategy for emerging technologies and the evolving compliance landscape, such as the EU AI Act. She is reflective about her own professional development, embracing a mindset of continuous learning through daily challenges.

Unique fact: Before her career in tech sales, she built out and led the financial and people operations for TradingViews largest employee hub in Spain.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Scaling AI Agents
Her current role at Mindset AI focuses on providing a framework for engineers and product teams to scale and optimize user-facing AI agents across SaaS products.
Enterprise Tech Sales
She has a history of leading quota attainment and recently closed a $300k+ enterprise deal, demonstrating her expertise in complex, full-cycle sales processes.
AI Compliance
She is actively tracking regulatory developments, specifically mentioning the EU AI Act, indicating an interest in the compliance challenges for teams shipping AI agents.

Media Appearances

Gabriella has no verified media appearances

Work History

5-2026
Senior Account Executive at Mindset AI
11-2025 - 5-2026
Account Executive (EMEA) at Mindset AI
5-2025 - 11-2025
Account Executive at Saturn
3-2024 - 3-2025
Business Development (EMEA) at FloQast
9-2023 - 3-2024
Head of FinOps & People (Spain, EMEA) at TradingView

Education

2015 - 2019
Biochemistry with Research Abroad (BSc Hons) from Imperial College London
2019 - 2020
Graduate Diploma of Accounting from BPP University

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Account Executive at Mindset AI
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Insights For Selling To Gabriella

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabriella is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Gabriella

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Gabriella move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Gabriella take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Gabriella

Personality Compatibility


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