George Allison

Commander
DISC Type : D

Vice President of Sales, UK & Nordics at Vertice

London, England, United Kingdom

Overview

George Allison is the Vice President of Sales for UK & Nordics at Vertice, where he specializes in building high-performing B2B sales teams and executing go-to-market strategies. A graduate of Newcastle University, colleagues describe him as a determined, inspiring, and successful leader.

He has a stated interest in the venture capital and private equity space, following firms like Sequoia Capital and Apax, which focus on high-growth technology companies.

As the first commercial hire at Vertice, he has been instrumental in scaling the company to over 300 employees.

Personality Overview

Impact-Driven

Candid & Clear

Risk-Taker

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They take a lot of pride in personal achievements.

Topics They Care About

Scaling Sales Teams
He has hands-on experience building sales and business development teams from the ground up, as demonstrated by his journey as Vertice's first commercial hire.
SaaS Procurement
His work at Vertice, an intelligent procurement platform, places him at the center of how modern companies buy and manage their software stack.
Go-to-Market Strategy
A key area of his expertise is creating and implementing effective strategies to bring products to market and drive revenue growth in new regions.

Media Appearances

George has no verified media appearances

Work History

7-2025
Vice President of Sales, UK & Nordics at Vertice
4-2023 - 7-2025
Director of Sales, EMEA at Vertice
6-2022 - 4-2023
Sales Director, UK at Vertice
5-2022
Member at RevOps Co-op
5-2021
Member at Pavilion

Education

2013 - 2016
Bachelor’s Degree from Newcastle University
2007 - 2012
Education details unavailable from Charterhouse School

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Senior Designation : Vice President of Sales, UK & Nordics at Vertice
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from George

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can George take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And George

Personality Compatibility


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