Graeme Collie

Questioner
DISC Type : c

Associate Director of Catering & Events at King's College London

Maidstone, England, United Kingdom

Overview

Graeme Collie is the Associate Director of Catering & Events at Kings College London, where he focuses on delivering innovative, healthy, and sustainable hospitality. A Chartered Manager and professionally trained chef, he has significantly enhanced the universitys food profile, earning accolades like the British Culinary Federations University Chef of the Year.

Outside of his primary role, Graeme is deeply involved in the higher education culinary sector as the Chefs Forum Culinary Lead for TUCO. He champions plant-forward thinking and sustainable food strategies, frequently speaking at industry events and hosting workshops on plant-based catering at scale.

He has a passion for challenging food preconceptions, leading initiatives like the "Root-to-Tip" project to minimize waste by using ingredients like pineapple skins and leek roots in meals.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Sustainable Menus
Championed the "Menus of Change" principles at King's, leading to 70% plant-based menus and prestigious environmental and culinary awards for his team.
HE Hospitality
Drives innovation in the university catering sector, working to build strong culinary relationships and elevate food quality and standards across higher education.
Plant-Based Catering
Leads discussions and workshops on plant-based catering at scale, sharing insights from successfully growing King's College London's plant-based offering to 70%.

Media Appearances

More Plants, Better Meat: King's College London. Featured in The Sustainable Restaurant Association (SRA)

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King's College London joins Menus of Change University Research Collaborative. Featured in King's College London News

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Graeme Collie – Staff Profile. Featured in King's College London

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Work History

6-2025
Associate Director of Catering & Events at King's College London
1-2022 - 6-2025
Executive Chef at King's College London
4-2023 - 6-2025
Chefs Forum Culinary Lead at TUCO Ltd
8-2016 - 1-2022
Head of Commercial Catering at South Essex College of Further and Higher Education
8-2015 - 8-2016
Group Catering Manager at The Hadlow Group

Education

8-2018 - 7-2020
Level 5 from South Essex College of Further and Higher Education
1996 - 1997
Professional chefs course from The Apprentice, Conran chefs school

More Information

Social Presence :

Prographics :

Exp : 11 Location : Maidstone, England, United Kingdom Job Level : Mid-senior Designation : Associate Director of Catering & Events at King's College London
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Insights For Selling To Graeme

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graeme is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Graeme

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Graeme move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Graeme take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Graeme

Personality Compatibility


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