Hayley Lily Sorrell in

Hayley Lily Sorrell

Observer · DISC type ic
Head of User Centred Design (interim) at Department of Health and Social Care
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Head of User Centred Design (interim)
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Hayley shows up

Assertive
Example Seeker
Curious

They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Priorities

Topics Hayley cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2024
Head of User Centred Design (interim)
Department of Health and Social Care
10-2019
Senior User Researcher
Department of Health and Social Care
3-2019 - 10-2019
Product Manager
Department of Health and Social Care
4-2018 - 3-2019
User Researcher
NHS Digital
2-2017 - 4-2018
Digital Product Lead
NHS Digital
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2019 - 11-2021
MSc
The Open University
2011 - 2012
Post Grad Diploma
The Institute of Direct and Digital Marketing
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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