Helind Morais

Galvanizer
DISC Type : Id

Senior Product Marketing Manager at LG Electronics

London, England, United Kingdom

Overview

Helind Morais is a marketing leader with over a decade of experience at Samsung and LG, specializing in B2B and B2C go-to-market strategies and channel marketing. Colleagues describe her as business-oriented, dedicated, and a hands-on team player. She holds a Bachelors degree from Mackenzie Presbyterian University.

Outside of work, Helind shows a keen interest in the intersection of technology with art and gaming. She has highlighted engaging partnerships with art fairs and follows developments in the esports world, particularly around major events like the League of Legends European Championship.

She led a gaming social campaign in the UK that achieved an impressive 160% year-over-year growth in engagement.

Personality Overview

Pragmatic

People-Oriented

Persuader

A combination of speed and relationship gets the best response from them.  They will bat for you if they come to believe in you. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Go-to-Market Strategy
Her experience involves managing projects from strategy and concept through to production and delivering GTM campaigns for leading consumer goods companies.
Channel Marketing
She has extensive experience managing marketing across retail, operator, and distributor channels, including developing joint business plans for major carriers at Samsung.
Gaming & Esports
Actively follows and promotes brand involvement in esports, such as LG UltraGear's partnership with the League of Legends European Championship.

Media Appearances

Helind has no verified media appearances

Work History

12-2019
Senior Product Marketing Manager at LG Electronics
8-2018 - 7-2019
Customer Marketing Manager - UK & Ireland at CooperVision
2015 - 2017
Marketing Manager at LG Electronics
2011 - 2014
Channel Marketing Manager – Telecom - Carriers at Samsung Electronics
2008 - 2010
Marketing Specialist at Redecard

Education

2000 - 2004
Bachelor’s degree from Mackenzie Presbyterian University

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Product Marketing Manager at LG Electronics
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Insights For Selling To Helind

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helind is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Helind

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Helind move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Helind take some risk or not?

  • If necessary, they will be ready to take risks.

You And Helind

Personality Compatibility


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