Hervert Blancas D. in

Hervert Blancas D.

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Marketing Director - Digital Bank (bineo) at Grupo Financiero Banorte
📍 Mexico City Metropolitan Area

Hervert is a Senior Growth and Product Marketing Leader with 13+ years of experience scaling digital financial products across Mexico and Latin America. He led the growth strategy for Mexicos first 100% digital bank, Bineo, achieving significant customer acquisition and onboarding milestones.

He is dedicated to bridging Product, Technology, Data, and Marketing to create customer value and drive business outcomes. He has a Bachelors degree in Business Relations Management from Instituto Politécnico Nacional.

People often call Hervert committed, proactive, and a great leader with impeccable ethics.

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Experience
10 Years
Current Role
Marketing Director - Digital Bank (bineo)
Job Level
Mid-senior
Location
Mexico City Metropolitan Area
Personality Overview

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Priorities

Topics Hervert cares about

Digital Banking Growth
Hervert successfully scaled Mexico's first 100% digital bank, bineo, leading its growth and product marketing strategy from launch to mass adoption, under strict regulatory environments.
Product-Led Go-to-Market
He specializes in executing product-led go-to-market strategies across acquisition, onboarding, engagement, and transactionality, effectively translating complex capabilities into customer value.
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Career

Work history

7-2024
Marketing Director - Digital Bank (bineo)
Grupo Financiero Banorte
11-2020 - 6-2024
Deputy Marketing Director
Grupo Financiero Banorte
9-2019 - 10-2020
Head of Marketing
4finance
9-2018 - 8-2019
Digital Marketing Manager - Acquisition
4finance
9-2017 - 8-2018
Digital Marketing Specialist
4finance
In the press

Media appearances

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Education
Bachelor's degree in Business Relations Management
Instituto Politécnico Nacional
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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