Hervert Blancas D.

Commander
DISC Type : D

Marketing Director - Digital Bank (bineo) at Grupo Financiero Banorte

Mexico City Metropolitan Area

Overview

Hervert is a Senior Growth and Product Marketing Leader with 13+ years of experience scaling digital financial products across Mexico and Latin America. He led the growth strategy for Mexicos first 100% digital bank, Bineo, achieving significant customer acquisition and onboarding milestones.

He is dedicated to bridging Product, Technology, Data, and Marketing to create customer value and drive business outcomes. He has a Bachelors degree in Business Relations Management from Instituto Politécnico Nacional.

People often call Hervert committed, proactive, and a great leader with impeccable ethics.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They respond better to strong and respectful interactions.

Topics They Care About

Digital Banking Growth
Hervert successfully scaled Mexico's first 100% digital bank, bineo, leading its growth and product marketing strategy from launch to mass adoption, under strict regulatory environments.
Product-Led Go-to-Market
He specializes in executing product-led go-to-market strategies across acquisition, onboarding, engagement, and transactionality, effectively translating complex capabilities into customer value.
Financial Product Scaling
With over a decade of experience, Hervert has a proven track record of scaling digital financial products across Mexico and Latin America, achieving significant milestones in customer acquisition.

Media Appearances

Hervert has no verified media appearances

Work History

7-2024
Marketing Director - Digital Bank (bineo) at Grupo Financiero Banorte
11-2020 - 6-2024
Deputy Marketing Director at Grupo Financiero Banorte
9-2019 - 10-2020
Head of Marketing at 4finance
9-2018 - 8-2019
Digital Marketing Manager - Acquisition at 4finance
9-2017 - 8-2018
Digital Marketing Specialist at 4finance

Education

Bachelor's degree in Business Relations Management from Instituto Politécnico Nacional

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Marketing Director - Digital Bank (bineo) at Grupo Financiero Banorte
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Insights For Selling To Hervert Blancas

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hervert Blancas is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Hervert Blancas

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Hervert Blancas move?

  • They can take decisions very fast if you manage to convince them.
  • Can Hervert Blancas take some risk or not?

  • The risks don’t matter much to them.

You And Hervert Blancas

Personality Compatibility


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