Ilana Lanciotti

Enthusiast
DISC Type : i

Director, Global Marketing, Solid Tumors at Genmab

Greater Philadelphia, United States

Overview

Ilana Lanciotti is the Director of Global Marketing for Solid Tumors at Genmab, with extensive experience in the pharmaceutical industry, including several marketing and strategy roles at Bristol Myers Squibb. An alumna of Connecticut College, she was recognized with an Honorable Mention in Ragans 2024 Top Women in Marketing Awards.

Ilanas professional focus is on making a tangible difference for cancer patients and those dedicated to their care. She is passionate about building strong, cross-functional teams and actively promotes a collaborative and supportive work environment, frequently highlighting opportunities to join her group.

She was recently honored as one of the Top Women in Marketing by Ragan in 2024.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Oncology Marketing
Currently leads global marketing for solid tumors at Genmab and was previously involved with marketing for the cancer drug EPKINLY.
Pharmaceutical Launches
Her experience includes marketing major drugs like CAMZYOS and ELIQUIS at Bristol Myers Squibb, and she uses the hashtag #launchbrand in her posts.
Team Building
Frequently posts about hiring for her team, emphasizing the importance of working with "incredible" and "tremendous" colleagues and leaders.

Media Appearances

Ilana has no verified media appearances

Work History

11-2024
Director, Global Marketing, Solid Tumors at Genmab
10-2021 - 11-2024
Director, US Marketing, EPKINLY (epcoritamab) at Genmab
12-2020 - 10-2021
Director, Global Marketing, CAMZYOS (mavacamten) at Bristol Myers Squibb
4-2020 - 12-2020
Director, Global Strategy & Operations - Cardiovascular, Immunology & Fibrosis at Bristol Myers Squibb
6-2017 - 4-2020
Associate Director, NVAF Indication Lead, US Marketing, ELIQUIS (apixaban) at Bristol Myers Squibb

Education

2002 - 2006
Bachelor of Arts (B.A.) from Connecticut College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Director, Global Marketing, Solid Tumors at Genmab
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Insights For Selling To Ilana

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ilana is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ilana

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ilana move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Ilana take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ilana

Personality Compatibility


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