Iona Popat

Observer
DISC Type : ci

Head of Learning Disability Policy and Reform at Department of Health and Social Care

London, England, United Kingdom

Overview

Iona has no verified overview

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Iona has no verified topics they care about

Media Appearances

Iona has no verified media appearances

Work History

8-2025
Head of Learning Disability Policy and Reform at Department of Health and Social Care
3-2025 - 8-2025
Head of Health and Employment Advisers Policy at Department of Health and Social Care
11-2022 - 3-2025
Head of Homeless Health Policy and Programmes at Ministry of Housing, Communities and Local Government
8-2021 - 11-2022
Leasehold Reform Policy Team Leader at Ministry of Housing, Communities and Local Government
9-2020 - 2-2021
Policy and Projects Manager [Secondment] at The Heritage Alliance

Education

Bachelor of Arts (B.A.) from New College of the Humanities
International Baccalaureate from Christ's Hospital School

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Learning Disability Policy and Reform at Department of Health and Social Care
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Insights For Selling To Iona

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iona is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Iona

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Iona move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Iona take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Iona

Personality Compatibility


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