Ishita Kapoor

Questioner
DISC Type : c

Associate Product Manager at UnifyApps

Gurugram, Haryana, India

Overview

Ishita Kapoor is an Associate Product Manager at UnifyApps, having started as a Product Analyst. A recent graduate from Delhi Technological University, she has quickly progressed in her product management career, focusing on building transformative experiences and expanding her skills within a dynamic team environment.

Outside of her professional role, Ishita was deeply involved in extracurriculars during university, holding leadership positions as both Vice President and Treasurer for the Vibe Dance Crew. This experience highlights her skills in leadership, communication, and financial management in a creative and collaborative setting.

After a job offer was revoked due to macroeconomic reasons, she demonstrated resilience by securing her role at UnifyApps.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Product Management
Currently an Associate Product Manager at UnifyApps, where she has been promoted from a Product Analyst role, showing a clear passion for the field.
Team Collaboration
In a recent post, she emphasized that the "incredible team" is what makes her journey at UnifyApps special, highlighting the value she places on teamwork.
Dance & Performing Arts
Served as the Vice President, Treasurer, and Core Member for the Vibe Dance Crew at her university, indicating a strong passion for dance.

Media Appearances

Ishita has no verified media appearances

Work History

4-2025
Associate Product Manager at UnifyApps
6-2024 - 3-2025
Product Analyst at UnifyApps
6-2023 - 8-2023
Analyst Intern at Ostranenie Products & Management Consulting Services
5-2023 - 6-2024
Vice President at Vibe Dance Crew - DTU
2-2023 - 3-2023
Data Analytics Intern at Lumax World

Education

2020 - 2024
Bachelor's degree from Delhi Technological University (Formerly DCE)
4-2018 - 4-2020
Education details unavailable from Amity International School, Saket

More Information

Social Presence :

Prographics :

Exp : 4 Location : Gurugram, Haryana, India Job Level : Middle Designation : Associate Product Manager at UnifyApps
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Insights For Selling To Ishita

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ishita is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ishita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ishita move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ishita take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ishita

Personality Compatibility


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