Jan Jepsen

Critic
DISC Type : C

Head of Visual Studio at the LEGO Group

Region of Southern Denmark, Denmark

Overview

Jan Jepsen leads the Visual Studio within The LEGO Groups internal creative agency. With a background as a Graphic Designer, he directs teams that create world-class visual communication, from packaging and inbox design to lifestyle photography, bringing LEGO products and play experiences to life.

Outside of his creative leadership role, Jan is a Formula 1 enthusiast, showing a keen interest in the start of the racing season. He is also deeply passionate about people development and management, focusing on cultivating creative talent within his teams.

He is responsible for the creative powerhouse that visually defines and communicates every LEGO product globally.

Personality Overview

Negotiator

Critic

Precise

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Creative Leadership
He is passionate about people development and management, focusing on leading teams that create world-class product and packaging communication.
Visual Storytelling
His role involves heading the studio that creates vibrant and engaging visual narratives for all LEGO products across multiple touchpoints, including packaging and digital media.
Brand Communication
He oversees the creation of all visual assets that define the product experience, ensuring a high standard of communication that is appealing and relevant to consumers.

Media Appearances

Jan has no verified media appearances

Work History

8-2025
Head of Visual Studio at the LEGO Group
5-2019 - 9-2025
Director, Graphic Art at the LEGO Group
8-2018 - 5-2019
Director Specialist, Graphic Solutions at the LEGO Group
11-2017 - 8-2018
Director, Digital & Graphic Quality at the LEGO Group
6-2015 - 10-2017
Director, Media Production & Graphic Quality at the LEGO Group

Education

2001 - 2002
Education details unavailable from Den Grafiske Højskole Copenhagen
1995 - 1999
Graphic Designer from Kolding Tekniske Skole

More Information

Social Presence :

Prographics :

Exp : 30 Location : Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Head of Visual Studio at the LEGO Group
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Insights For Selling To Jan

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jan

Personality Compatibility


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