Jasmine Baker, MBE

Commander
DISC Type : D

Trade Manager, Fintech & Enterprise at London & Partners

London Area, United Kingdom

Overview

Jasmine Baker is a Trade Manager at London & Partners, specializing in Fintech and Enterprise. Leveraging a decade of experience in China and a Masters degree, she supports high-growth scaleups in their global expansion. She guides companies on trade missions to key markets like NYC, Dubai, Paris, and Amsterdam.

During a career break while transitioning back to the UK from China, she traveled extensively in Egypt. In this time, she also wrote a book, studied Arabic, and became a certified scuba diver, showcasing a passion for exploration and learning new skills outside of her professional life.

After living in China for over 10 years, she took a career break to write a book and learn to scuba dive.

Personality Overview

Strong-Willed

Decisive

Impact-Driven

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Fintech Expansion
Her role is dedicated to helping London-based fintech and cyber scaleups grow in international markets through the Grow London Global accelerator programme.
International Trade
Her career has a consistent focus on international trade, from her time with the Department for International Trade in Beijing to her current role.
Agentic AI
She has recently moderated panels discussing the application of agentic AI within the financial services industry, indicating a current professional interest.

Media Appearances

Jasmine has no verified media appearances

Work History

1-2023
Trade Manager, Fintech & Enterprise at London & Partners
10-2021 - 12-2022
Travel at Career Break
11-2018 - 10-2021
Head of Asset Management & Insurance at Department for International Trade (DIT)
1-2018 - 10-2018
Senior Associate at Z-Ben Advisors
10-2016 - 12-2017
Associate at Z-Ben Advisors

Education

2008 - 2012
BA from University of Cambridge
2012 - 2015
Master's degree from Shanghai International Studies University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Middle Designation : Trade Manager, Fintech & Enterprise at London & Partners
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Insights For Selling To Jasmine

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasmine is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jasmine

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jasmine move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jasmine take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jasmine

Personality Compatibility


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