Jason Rudman in

Jason Rudman

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EVP, Chief Member and Digital Experience Officer at BECU
📍 Los Angeles, California, United States

Jason Rudman is a digital financial services leader with over 20 years of experience shaping customer and member experiences at firms like BECU, USAA, and KeyBank. As Chief Member and Digital Experience Officer at BECU, he leads a 1,350-person team responsible for the entire member journey. Colleagues describe him as an emotionally intelligent, collaborative, and exceptional leader.

Jason is passionate about improving financial health and wellness for both people and the planet. He founded More Elephant, a thought leadership platform dedicated to fostering change through intentional listening. He actively supports his community by serving on the boards of non-profits like NeighborShare and Point Foundation, and by co-founding a community college scholarship.

He holds a patent for a system designed to help employers offset the loan obligations of their employees.

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Current Role
EVP, Chief Member and Digital Experience Officer
Location
Los Angeles, California, United States
Personality Overview

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Priorities

Topics Jason cares about

Financial Wellness
His personal mission is to improve financial health. He founded "More Elephant" and promotes financial literacy tools to help people thrive financially.
Member-Centric Experiences
His career has focused on crafting data-driven, omnichannel digital experiences. At BECU, he leads the entire member journey strategy across all channels.
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Career

Work history

11-2023
EVP, Chief Member and Digital Experience Officer
BECU
5-2023
Founder & CEO
More Elephant
5-2023
Chief Customer Officer
Finance of America Companies
GM, Head of Deposits and Retail Payments
USAA
Executive Vice President, Head of Digital Banking & Consumer Payments
KeyBank
In the press

Media appearances

The Outlier Podcast: Building the Credit Union of Tomorrow – Inside BECU’s Digital Journey with Jason Rudman. Featured in Amazon Music / The Outlier Podcast
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BECU Welcomes Jason Rudman as Chief Member and Digital Experience Officer. Featured in BECU Newsroom
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Education
Customer Focused Innovation
Stanford University Graduate School of Business
1993 - 1995
MBA
Baylor University - Hankamer School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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