Jay Baik

Inspirer
DISC Type : di

Head of Amazon Alexa New Business Incubation at Amazon Lab126

Mountain View, California, United States

Overview

Jay leads new business incubation for Amazon Alexa, focusing on translating emerging consumer behaviors into successful global products. His background includes roles as VP of Advanced Product Design at JUUL Labs and Managing Director at Samsung. People describe him as an imaginative leader in innovation and customer insight. He holds a BS from Yale University.

Outside of his technology focus, Jay has shown an interest in the natural world and wildlife. In his observations, he has noted the resurgence of animals like killer whales and jellyfish in their natural habitats when human disruption is minimized, indicating a passion for environmental shifts and animal welfare.

He once received special permission from the South Korean government to map Samsungs campus with drones for a pioneering 5G AR demo.

Personality Overview

Fast Adopter

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Innovation Storytelling
He believes innovation is fundamentally about telling a compelling story of a future that doesn't exist yet to align teams and organizations.
Consumer-led Innovation
His career has focused on identifying emerging consumer behaviors and translating those insights into successful products, like Samsung's AddWash washing machine.
New Business Incubation
His current role at Amazon Alexa is dedicated to founding and developing new business ventures and product concepts from the ground up.

Media Appearances

Jay has no verified media appearances

Work History

7-2021
Head of Amazon Alexa New Business Incubation at Amazon Lab126
8-2020
Innovation Consultant - Fortune 500 companies, private equity and VC at Self-employed
4-2019 - 7-2020
VP Advanced Product Design at JUUL Labs
3-2013 - 3-2018
Managing Director, Product Innovation Team at Samsung Electronics America
10-2012 - 10-2013
Managing Director, Product Innovation Team at Samsung Electronics

Education

BS from Yale University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Mountain View, California, United States Job Level : Mid-senior Designation : Head of Amazon Alexa New Business Incubation at Amazon Lab126
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jay

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jay take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jay

Personality Compatibility


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