Jean-Yves Krummenacher

Critic
DISC Type : C

Global Chief Procurement Officer Danone Company at Danone

Netherlands

Overview

Jean-Yves Krummenacher is the Global Chief Procurement Officer at Danone, where he spearheads procurement transformation with a focus on supplier-enabled innovation, sustainability, and efficiency. He drives competitive advantages in purchasing and the circular economy. He is a graduate of KEDGE Business School.

Having lived and worked in Europe, Latin America, and Asia, Jean-Yves possesses extensive international experience. He has a particular affinity for Mexico, where he spent four years leading sales for Danones water division and frequently returns to connect with local teams and business operations.

Before becoming a global procurement leader, he was the VP of Sales for Danone Waters Mexico, managing a $520 million business and a team of 1, 500 people.

Personality Overview

Critic

ROI Driven

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Supplier Collaboration
He champions Danone's "Partner For Growth" program, which won a 2025 World Procurement Award for harnessing strategic partnerships to drive co-innovation and build resilience.
Sustainable Sourcing
He actively forges partnerships to decarbonize Danone's supply chain, believing that 85-90% of the company's environmental impact lies within its sourcing operations.
Startup Innovation
Actively seeks innovative startups through programs like the 100+ Accelerator to co-innovate and scale up solutions for supply chain and sustainability challenges.

Media Appearances

Jean-Yves Krummenacher, Danone: Sustainable Procurement. Featured in Procurement Magazine

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Jean-Yves Krummenacher, Danone: Sustainable Procurement. Featured in Procurement Magazine

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Work History

11-2020
Global Chief Procurement Officer Danone Company at Danone
10-2020 - 1-2023
Member of the Board of Directors at Livelihoods Fund For Family Farming
8-2018 - 10-2020
VP Cycles & Procurement, Danone regions and Innovation at Danone
1-2014 - 7-2018
VP Procurement Danone Waters & VP Packaging Cycle Danone company at Danone
5-2012 - 12-2013
Sales Senior Director Danone Waters Mexico ( Bonafont) at Bonafont

Education

1994 - 1997
Master of Science from KEDGE Business School
1997 - 1997
Education details unavailable from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 28 Location : Netherlands Job Level : Leadership Designation : Global Chief Procurement Officer Danone Company at Danone
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Insights For Selling To Jean-Yves

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jean-Yves is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jean-Yves

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jean-Yves move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jean-Yves take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jean-Yves

Personality Compatibility


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