Jeff Bennett

Enthusiast
DISC Type : i

Director, Marketing Analytics & Operations at Incorta

Philadelphia, Pennsylvania, United States

Overview

Jeff is the Director of Marketing Analytics & Operations at Incorta, specializing in B2B marketing measurement. His career includes enhancing Salesforce reporting at PwC and developing full-funnel frameworks for Meta AI. He holds a Bachelors Degree from Rutgers University and certifications in statistics.

Outside of his primary role, Jeff is an advocate for destigmatizing chronic illness in the workplace, sharing his personal journey with Crohns disease. He is also passionate about data innovation within specialized fields like the legal industry.

He was featured on the front page of law. com for his pioneering work helping law firms leverage data.

Personality Overview

Consensus Focused

Amiable & Agreeable

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Marketing Measurement
He has built and evolved full-funnel B2B marketing measurement frameworks at multiple companies, including PwC and Meta AI, integrating data from numerous channels.
Data-Driven Strategy
His entire career focuses on using analytics to drive insights and optimize strategy, from media mix modeling to building BI reports in Power BI and Tableau.
Legal Data Innovation
He has been recognized for pioneering work with MERR Consulting Group, focusing on how law firms can better leverage their internal data and analytics.

Media Appearances

Incorta Acquires AI Coding Platform to Deliver Agentic AI for Enterprise Data; Accelerates Shift from Static Dashboards to Live Composable Workflows. Featured in Business Wire

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Incorta to Feature No-Data-Warehouse Analytics Platform in Oracle OpenWorld Debut. Featured in Insider Tracking

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Incorta Announces Incorta Connect. Featured in MarTech Vibe

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Work History

12-2025
Director, Marketing Analytics & Operations at Incorta
1-2024 - 12-2025
Senior Manager, Digital Marketing, Insights & Optimizatiom at PwC
9-2021 - 1-2024
Marketing Analytics Manager, Meta AI at Meta
10-2020 - 9-2021
Business Insights Senior Analyst at CMI Media Group
2-2019 - 9-2020
Business Intelligence Analyst at Publicis Health Media

Education

Bachelor's Degree from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Philadelphia, Pennsylvania, United States Job Level : Mid-senior Designation : Director, Marketing Analytics & Operations at Incorta
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jeff

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jeff take some risk or not?

  • They can take some low-probability risks if needed.

You And Jeff

Personality Compatibility


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