Jeff Dotson

Critic
DISC Type : C

Associate Professor of Marketing at The Ohio State University Fisher College of Business

Columbus, Ohio, United States

Overview

Jeff has no verified overview

Personality Overview

Information Seeker

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Jeff has no verified topics they care about

Media Appearances

Jeff has no verified media appearances

Work History

6-2024
Associate Professor of Marketing at The Ohio State University Fisher College of Business
6-2013 - 5-2024
Professor Of Marketing at Brigham Young University
7-2009 - 5-2013
Assistant Professor of Marketing at Vanderbilt University
5-2003 - 9-2005
Senior Analyst / Category Manager at Advantage Sales & Marketing

Education

2005 - 2009
PhD from The Ohio State University Fisher College of Business
2002 - 2005
MBA & MSTAT from University of Utah - David Eccles School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Columbus, Ohio, United States Job Level : N/A Designation : Associate Professor of Marketing at The Ohio State University Fisher College of Business
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jeff

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jeff take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jeff

Personality Compatibility


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