Jeku Jacob

Trailblazer
DISC Type : DI

Associate Director - GTM at SurveySparrow

Chennai, Tamil Nadu, India, United States

Overview

Jeku Jacob is the Associate Director of Go-to-Market for the US at SurveySparrow, specializing in SaaS sales and customer-centric growth. With a Masters in International Business and experience from Freshworks, he focuses on refining customer experiences. Colleagues describe him as an exceptional leader, strategic visionary, and empathetic mentor.

He is driven by the personal motto, "Better be better than yourself! " and is focused on creating a "big WOW moment" for every client.

Personality Overview

Informal

Charismatic

Assertive

They are charming and have the ability to align others behind their decisions.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Customer Experience
His role and posts focus on refining customer experiences and leveraging Experience Management platforms to build brand loyalty.
Sales Leadership
He leads a US sales team, shares content on leadership challenges, and is consistently described by his team as an exceptional mentor.
Go-to-Market Strategy
His current title is Associate Director of GTM, indicating his core expertise lies in developing and executing strategic sales plans for market expansion.

Media Appearances

Jeku has no verified media appearances

Work History

5-2025
Associate Director - GTM at SurveySparrow
6-2021 - 5-2025
Regional Sales Head - US at SurveySparrow
5-2020 - 6-2021
Sales Lead at SurveySparrow
9-2019 - 5-2020
Manager Strategic Partnerships at LeadSquared
9-2019 - 5-2020
Inside Sales Manager at LeadSquared

Education

2011 - 2013
masters in international business from st.josephs college of ccommerce,bangalore
2008 - 2011
Bachelor's degree from Christ University, Bangalore

More Information

Social Presence :

Prographics :

Exp : 11 Location : Chennai, Tamil Nadu, India, United States Job Level : Mid-senior Designation : Associate Director - GTM at SurveySparrow
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Insights For Selling To Jeku

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeku is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jeku

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jeku move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Jeku take some risk or not?

  • They can take risks if necessary.

You And Jeku

Personality Compatibility


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