Jennie Sutherland

Initiator
DISC Type : Di

Fractional CMO & GTM Advisor at Toptal

Ann Arbor, Michigan, United States

Overview

Jennie Sutherland is a Fractional CMO and GTM Advisor, leveraging 15+ years of experience to drive strategic growth and marketing performance for organizations. She focuses on aligning marketing, sales, and CRM systems to improve pipeline and conversion rates. Jennie is often described as enthusiastic, positive, and a natural connector of ideas and people.

Outside of her professional life, Jennie is a six-time triathlon finisher, demonstrating her dedication to physical challenges and personal achievement. Her publications include "Making Twitter Work for You" and "Yes, Life Does Come with Instructions. "

Jennie is a certified expert in Organizational Leadership and has also completed "Heroes of Comedy - Improv" training.

Personality Overview

Friendly Challenger

Conviction Driven

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Go-to-Market Strategy
Her current roles as Fractional CMO and GTM Advisor at Toptal and Founder at JennieSuth are centered on developing and implementing effective GTM strategies.
Revenue Growth
Jennie's work consistently aims to generate measurable growth, with past achievements including $50M+ pipeline generation in 90 days.
Marketing Performance
She specializes in optimizing marketing performance, conversions, and aligning marketing, sales, and CRM systems for better results.

Media Appearances

Jennie has no verified media appearances

Work History

3-2026
Fractional CMO & GTM Advisor at Toptal
6-2025
Founder & Strategic Advisor at JennieSuth
2-2023 - 6-2025
Brand Director at University of Michigan - Stephen M. Ross School of Business
5-2019 - 2-2023
Director of Marketing at St.Edward's University
6-2018 - 5-2019
VP, Group Media Director at Ampersand Agency

Education

Education details unavailable from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 26 Location : Ann Arbor, Michigan, United States Job Level : Leadership Designation : Fractional CMO & GTM Advisor at Toptal
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Insights For Selling To Jennie

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Jennie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Jennie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jennie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jennie

Personality Compatibility


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