Jerry Daykin

Captain
DISC Type : DS

Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs) at Restaurant Brands International

London, England, United Kingdom

Overview

Jerry Daykin is the Global Head of International Media at Restaurant Brands International, leading media for brands like Burger King and Popeyes. An alumnus of the University of Cambridge, he has extensive experience on both client and agency sides. Colleagues and industry peers describe him as talented, tireless, bright, kind, and inspiring.

He is a vocal advocate for diversity, equity, and inclusion, serving as a WFA Ambassador and a non-executive director of Outvertising, which promotes LGBTQIA+ inclusion in advertising. Jerry authored the book "Inclusive Marketing" and frequently speaks on creating more representative and effective marketing campaigns that positively impact society.

Unique fact: Jerry created an AI-powered cartoon series called Captain Digital Sense to demystify modern marketing.

Personality Overview

Decisive But Calm

Long-Term Thinker

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Inclusive Marketing
Authored a book on the topic and is a WFA Ambassador for diversity. He is outspoken on the power of representation in marketing to positively impact society.
Media Responsibility
Passionate about creating a better media ecosystem, focusing on brand safety, conscious media approaches, and funding quality content through advertising.
DEI Advocacy
Serves as a non-executive director for Outvertising, promoting LGBTQIA+ inclusion, and is highly active in DEI initiatives within the marketing industry.

Media Appearances

Jerry has no verified media appearances

Work History

8-2024
Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs) at Restaurant Brands International
2-2024 - 8-2024
Media Partnerships & Responsible Media Consultant (Project) at PepsiCo
1-2024 - 8-2024
Fractional Chief Marketing & Strategy Officer at Adfidence
3-2022 - 2-2024
VP, Head of Global Media at Beam Suntory
1-2019 - 2-2022
EMEA Senior Media Director at GSK

Education

2008 - 2008
Master's degree from University of Cambridge
2019 - 2019
Mini MBA in Marketing from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs) at Restaurant Brands International
URL has been copied!

Insights For Selling To Jerry

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jerry is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jerry

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jerry move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jerry take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jerry

Personality Compatibility


Other Restaurant Brands International Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.