Jerry Daykin in

Jerry Daykin

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Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs) at Restaurant Brands International
📍 London, England, United Kingdom

Jerry Daykin is the Global Head of International Media at Restaurant Brands International, leading media for brands like Burger King and Popeyes. An alumnus of the University of Cambridge, he has extensive experience on both client and agency sides. Colleagues and industry peers describe him as talented, tireless, bright, kind, and inspiring.

He is a vocal advocate for diversity, equity, and inclusion, serving as a WFA Ambassador and a non-executive director of Outvertising, which promotes LGBTQIA+ inclusion in advertising. Jerry authored the book "Inclusive Marketing" and frequently speaks on creating more representative and effective marketing campaigns that positively impact society.

Unique fact: Jerry created an AI-powered cartoon series called Captain Digital Sense to demystify modern marketing.

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Experience
6 Years
Current Role
Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs)
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Jerry shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jerry cares about

Inclusive Marketing
Authored a book on the topic and is a WFA Ambassador for diversity. He is outspoken on the power of representation in marketing to positively impact society.
Media Responsibility
Passionate about creating a better media ecosystem, focusing on brand safety, conscious media approaches, and funding quality content through advertising.
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Career

Work history

8-2024
Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs)
Restaurant Brands International
2-2024 - 8-2024
Media Partnerships & Responsible Media Consultant (Project)
PepsiCo
1-2024 - 8-2024
Fractional Chief Marketing & Strategy Officer
Adfidence
3-2022 - 2-2024
VP, Head of Global Media
Beam Suntory
1-2019 - 2-2022
EMEA Senior Media Director
GSK
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2008
Master's degree
University of Cambridge
2019 - 2019
Mini MBA in Marketing
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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