Jerry Daykin
Captain · DISC type DSJerry Daykin is the Global Head of International Media at Restaurant Brands International, leading media for brands like Burger King and Popeyes. An alumnus of the University of Cambridge, he has extensive experience on both client and agency sides. Colleagues and industry peers describe him as talented, tireless, bright, kind, and inspiring.
He is a vocal advocate for diversity, equity, and inclusion, serving as a WFA Ambassador and a non-executive director of Outvertising, which promotes LGBTQIA+ inclusion in advertising. Jerry authored the book "Inclusive Marketing" and frequently speaks on creating more representative and effective marketing campaigns that positively impact society.
Unique fact: Jerry created an AI-powered cartoon series called Captain Digital Sense to demystify modern marketing.
Read the full overview →How Jerry shows up
They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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