Joanne Lennon

Examiner
DISC Type : cs

Sr Alliance Marketing Manager at Ericsson

Ottawa, Ontario, Canada

Overview

Joanne is a Senior Alliance Marketing Manager at Ericsson, focusing on enterprise wireless solutions. With a background that includes roles at Cradlepoint, Extreme Networks, and Nortel, she leverages her Masters from Queens University to build powerful tech partnerships. Colleagues have described her marketing support as "fantastic".

There is no publicly available information regarding Joannes personal life or hobbies.

Her professional focus is consistently on the power of the partner ecosystem to deliver superior customer solutions, often using the theme "Better Together".

Personality Overview

Unexpressive

Late Adopter

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach.

Topics They Care About

Technology Alliances
Her role and recent activity are centered on building and promoting technology partnerships with companies like Zebra Technologies to create joint customer solutions.
Private 5G
Actively promotes use cases for Ericsson's Private 5G technology, especially in challenging environments like manufacturing, logistics, and emergency services.
Ecosystem Selling
Champions the value of multi-partner solutions, showcasing how a collaborative ecosystem of companies can solve complex customer challenges more effectively.

Media Appearances

Joanne has no verified media appearances

Work History

9-2024
Sr Alliance Marketing Manager at Ericsson
11-2021 - 10-2024
Sr Alliance Marketing Manager at Cradlepoint
7-2017 - 11-2021
Marketing at Extreme Networks
1-2010 - 7-2017
Marketing at Avaya
1-2008 - 12-2009
Enterprise Mobility Marketing Manager at Nortel

Education

1991 - 1993
Masters from Queen's University
1987 - 1991
Bachelor from Queen's University Belfast

More Information

Social Presence :

Prographics :

Exp : 17 Location : Ottawa, Ontario, Canada Job Level : Middle Designation : Sr Alliance Marketing Manager at Ericsson
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Insights For Selling To Joanne

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanne is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Joanne

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Joanne move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Joanne take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Joanne

Personality Compatibility


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