Joaquim Martin

Evaluator
DISC Type : Dsc

R&I Global Category Head Early Life Nutrition at Danone

Netherlands

Overview

Joaquim is an accomplished R&D executive with over 20 years of experience leading innovation in the Consumer Health and FMCG sectors for global brands at Danone, Mondelēz, and GSK. He holds an advanced management degree from IESE Business School and specializes in transforming scientific insights into successful, consumer-relevant products.

Originally from Barcelona, Joaquim is a passionate endurance athlete who finds clarity in long-distance races. He enjoys spending his free time with family, friends, and in nature, drawing parallels between the discipline of endurance sports and his approach to leadership in a complex corporate environment.

He applies the lessons learned from endurance athletics to navigate business challenges and drive his teams forward.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Consumer-Centric Innovation
His entire career is focused on transforming science and technology into consumer-relevant products for global brands like Danone, GSK, and Mondelēz.
Endurance Athletics
He is an endurance athlete who explicitly connects the discipline from long-distance racing to his professional life and leadership philosophy.
Sustainable Nutrition
He lists sustainability as a key skill, co-founded Metsäbosc, and his current role at Danone focuses on Early Life Nutrition.

Media Appearances

Joaquim has no verified media appearances

Work History

1-2025
R&I Global Category Head Early Life Nutrition at Danone
8-2024
Senior R&D Advisor at WE AI LEADERS
11-2022
Co-Founder at Metsäbosc
8-2021 - 7-2023
Vice President R&D Europe at Mondelēz International
4-2020 - 8-2021
R&D Senior Director, Consumer Health at GSK

Education

12-2023 - 2-2025
Chief Technology Officer Programme from Cambridge Judge Business School
2021 - 2021
Advance Management Program (AMP) from IESE Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Netherlands Job Level : Leadership Designation : R&I Global Category Head Early Life Nutrition at Danone
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Insights For Selling To Joaquim

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joaquim is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Joaquim

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Joaquim move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Joaquim take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Joaquim

Personality Compatibility


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