John Hornbogen in

John Hornbogen

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Senior Director of Business Development at Pine Labs
📍 Greater Chicago Area, United States

John leads North American expansion for Pine Labs, specializing in enterprise partnerships and payment technology. A Certified Professional of Incentive Management (CPIM) and Past President of the IMA, he was named an industry influencer. Colleagues describe him as organized, detail-oriented, and enthusiastic, and he holds a BA from DePaul University.

Based on his education at DePaul University and past work experiences involving the Chicago Bulls and Blackhawks, John has strong ties to the Chicago area. His early career with Rawlings Sporting Goods suggests an interest in sports, particularly baseball.

In 2017, he was named one of the 25 most influential people in the incentive industry.

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Experience
15 Years
Current Role
Senior Director of Business Development
Job Level
Senior
Location
Greater Chicago Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics John cares about

Fintech Expansion
He is currently responsible for driving Pine Labs' strategic expansion into the North American market, connecting payment technology with major brands and retailers.
Consumer Loyalty
His career has centered on creating scalable solutions that enhance consumer engagement, loyalty, and seamless commerce experiences for hundreds of leading brands.
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Career

Work history

6-2025
Senior Director of Business Development
Pine Labs
10-2012
Past President
IMA | Incentive Marketing Association
3-2018 - 6-2025
Director, Sales & Partnerships, Gift Solutions
Fiserv
6-2011 - 3-2018
Vice President of Business Development
RPG Card Services
2-2010 - 5-2011
Director of Licensing and Sales Rawlings Baseball
Rawlings Sporting Goods
In the press

Media appearances

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Education
1995 - 1999
BA
DePaul University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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