John Hornbogen

Doer
DISC Type : ds

Senior Director of Business Development at Pine Labs

Greater Chicago Area, United States

Overview

John leads North American expansion for Pine Labs, specializing in enterprise partnerships and payment technology. A Certified Professional of Incentive Management (CPIM) and Past President of the IMA, he was named an industry influencer. Colleagues describe him as organized, detail-oriented, and enthusiastic, and he holds a BA from DePaul University.

Based on his education at DePaul University and past work experiences involving the Chicago Bulls and Blackhawks, John has strong ties to the Chicago area. His early career with Rawlings Sporting Goods suggests an interest in sports, particularly baseball.

In 2017, he was named one of the 25 most influential people in the incentive industry.

Personality Overview

Fast-paced

Long-term Focused

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Fintech Expansion
He is currently responsible for driving Pine Labs' strategic expansion into the North American market, connecting payment technology with major brands and retailers.
Consumer Loyalty
His career has centered on creating scalable solutions that enhance consumer engagement, loyalty, and seamless commerce experiences for hundreds of leading brands.
Incentive Marketing
As a Past President of the Incentive Marketing Association (IMA) and a Certified Professional of Incentive Management (CPIM), he is a recognized leader in this field.

Media Appearances

John has no verified media appearances

Work History

6-2025
Senior Director of Business Development at Pine Labs
10-2012
Past President at IMA | Incentive Marketing Association
3-2018 - 6-2025
Director, Sales & Partnerships, Gift Solutions at Fiserv
6-2011 - 3-2018
Vice President of Business Development at RPG Card Services
2-2010 - 5-2011
Director of Licensing and Sales Rawlings Baseball at Rawlings Sporting Goods

Education

1995 - 1999
BA from DePaul University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Chicago Area, United States Job Level : Senior Designation : Senior Director of Business Development at Pine Labs
URL has been copied!

Insights For Selling To John

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from John

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can John take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And John

Personality Compatibility


Other Pine Labs Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.