John McCarus

Trailblazer
DISC Type : DI

Strategic Advisor at IAB

Morristown, New Jersey, United States

Overview

John has no verified overview

Personality Overview

Friendly But Fast

Charismatic

Achievement-Oriented

They are charming and have the ability to align others behind their decisions.  They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

8-2018
Strategic Advisor at IAB
4-2018
Co-Founder & Senior Advisor at CERA- Critical Event Response Applications
3-2017 - 2-2019
Chief Marketing Officer (Contract) at WatchMojo.com
9-2016 - 2-2017
Advisor & Acting President - One Country Media (Contract) at One Country
5-2016
Founder & President at Content Ink

Education

MBA from Northwestern University - Kellogg School of Management
BA from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Morristown, New Jersey, United States Job Level : Leadership Designation : Strategic Advisor at IAB
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from John

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will John move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can John take some risk or not?

  • They can take risks if necessary.

You And John

Personality Compatibility


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