Johnny Thorsen in

Johnny Thorsen

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VP of Business Development for Content Distribution at Spotnana
📍 Danville, California, United States

Johnny is a global travel technology evangelist and the VP of Strategic Business Development at Serko Ltd. Recognized as one of the most influential people in travel, he has a background in software and excels at creating new business models. People often describe him as a visionary.

He is deeply committed to sustainability, personally focusing on reducing his travel carbon footprint. As a Copenhagen Goodwill Ambassador, he represents his home citys interests. He is passionate about how technology can fundamentally improve the experience for corporate travelers.

Unique fact: He was named one of the 25 most influential people in the travel industry by Business Travel News in 2010, 2018, and 2024.

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Experience
26 Years
Current Role
VP of Business Development for Content Distribution
Job Level
Senior
Location
Danville, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Johnny cares about

Travel Tech Disruption
He actively discusses how AI and new distribution models are creating significant disruption and change within the corporate travel industry.
Sustainable Travel
Passionate about reducing the environmental impact of travel, he frequently posts about sustainable aviation and has made it a personal goal to reduce his own carbon footprint.
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Career

Work history

12-2023
VP of Business Development for Content Distribution
Spotnana
6-2021 - 12-2023
VP Strategy & Partnerships
Spotnana
8-2022
Copenhagen Goodwill Ambassador
Copenhagen Goodwill Ambassadors
7-2017
Strategic Advisor
Winding Tree
4-2018
Strategic Advisor
TroopTravel - Where do we meet?
In the press

Media appearances

Serko appoints former Spotnana exec Thorsen to VP role. Featured in Business Travel News Europe
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Industry Veteran and Former Spotnana Executive Johnny Thorsen Joins Serko. Featured in Serko Blog
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Education
1986 - 1987
Associate’s Degree
EDB Skolen, København
1980 - 1983
Education details unavailable
Vestre Borgerdyd Gymnasium
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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