Johnny Thorsen

Visionary
DISC Type : Ds

VP of Business Development for Content Distribution at Spotnana

Danville, California, United States

Overview

Johnny is a global travel technology evangelist and the VP of Strategic Business Development at Serko Ltd. Recognized as one of the most influential people in travel, he has a background in software and excels at creating new business models. People often describe him as a visionary.

He is deeply committed to sustainability, personally focusing on reducing his travel carbon footprint. As a Copenhagen Goodwill Ambassador, he represents his home citys interests. He is passionate about how technology can fundamentally improve the experience for corporate travelers.

Unique fact: He was named one of the 25 most influential people in the travel industry by Business Travel News in 2010, 2018, and 2024.

Personality Overview

Early Adopter

Direct & Assertive

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Travel Tech Disruption
He actively discusses how AI and new distribution models are creating significant disruption and change within the corporate travel industry.
Sustainable Travel
Passionate about reducing the environmental impact of travel, he frequently posts about sustainable aviation and has made it a personal goal to reduce his own carbon footprint.
Start-up Growth
Serves as a strategic advisor and Chairman of the Board for multiple travel startups like Tryp. com, indicating a passion for mentoring and scaling new companies.

Media Appearances

Serko appoints former Spotnana exec Thorsen to VP role. Featured in Business Travel News Europe

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Industry Veteran and Former Spotnana Executive Johnny Thorsen Joins Serko. Featured in Serko Blog

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Work History

12-2023
VP of Business Development for Content Distribution at Spotnana
6-2021 - 12-2023
VP Strategy & Partnerships at Spotnana
8-2022
Copenhagen Goodwill Ambassador at Copenhagen Goodwill Ambassadors
7-2017
Strategic Advisor at Winding Tree
4-2018
Strategic Advisor at TroopTravel - Where do we meet?

Education

1986 - 1987
Associate’s Degree from EDB Skolen, København
1980 - 1983
Education details unavailable from Vestre Borgerdyd Gymnasium

More Information

Social Presence :

Prographics :

Exp : 26 Location : Danville, California, United States Job Level : Senior Designation : VP of Business Development for Content Distribution at Spotnana

Interested in

Health & Outdoor

Copenhagen Goodwill Ambassador, Spotnana

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Insights For Selling To Johnny

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johnny is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Johnny

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Johnny move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Johnny take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Johnny

Personality Compatibility


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