Jonathan Ferreira

Questioner
DISC Type : c

EVP Head of APAC Sales at Trading Technologies

Greater Sydney Area, Australia

Overview

Jonathan Ferreira is the EVP Head of APAC Sales at Trading Technologies, with a long tenure at the company. He is responsible for driving growth and shaping strategy across the Asia-Pacific region. Before TT, he worked in operations at the Australian Securities Exchange (ASX) and holds a diploma in e-Business.

He has a passion for different cultures, which helps him form strong partnerships across the diverse APAC markets. He frequently travels for industry events, including recent trips to Tokyo for insightful conferences and to the U. S. for major industry gatherings.

During a recent fintech conference, he had the unique opportunity to spend some time on a basketball court with NBA legend Scottie Pippen.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

APAC Derivatives Growth
He recently authored an article highlighting that the Asia-Pacific region is the world's fastest-growing derivatives market and a key focus area for his team.
Fintech Innovation
Discusses fintech innovation and market structure at industry events. He is focused on driving adoption of advanced trading tools and algorithmic execution strategies for clients.
Market Access & Connectivity
A primary goal in his role is to make market access smoother by strengthening relationships with local firms and expanding connectivity in markets like China, Korea, and Taiwan.

Media Appearances

Author: Jonathan Ferreira, EVP and Head of APAC Sales. Featured in Trading Technologies Blog

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Trading Technologies Seeks to Bolster Connectivity Relationships in Asia Pacific. Featured in Traders Magazine

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Work History

7-2025
EVP Head of APAC Sales at Trading Technologies
1-2023 - 8-2025
VP Sales, APAC at Trading Technologies
8-2016 - 1-2023
Director Customer Success, APAC at Trading Technologies
2-2013 - 8-2016
Sales Manager at Trading Technologies
5-2010 - 7-2013
Account Manager at Trading Technologies

Education

2002 - 2003
Diploma from Spherion
1994 - 2001
HSC from Christian Brothers High School Lewisham

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Sydney Area, Australia Job Level : N/A Designation : EVP Head of APAC Sales at Trading Technologies
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jonathan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jonathan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jonathan

Personality Compatibility


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