Jorge Arturo Jáquez Guzman
Login to view DISC.Jorge Arturo Jáquez Guzman is the Director of Commercial Management at Grupo Financiero Banorte. He leads the development and implementation of hyper-personalization campaigns within the banks sales channels. His experience includes customer strategy for personal, preferred, and SME segments. He recently completed an executive program at IE University.
His background includes a unique project leadership role at Universidad de La Salle, where he conducted research on the Department of Boyaca in Colombia. This indicates a potential interest in regional studies and academic research outside of his core finance career.
He is responsible for driving customer acquisition and retention through hyper-personalized marketing strategies.
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