Jorge Arturo Jáquez Guzman

Researcher
DISC Type : Cs

Director Gestión Comercial at Grupo Financiero Banorte

Miguel Hidalgo, Mexico City, Mexico

Overview

Jorge Arturo Jáquez Guzman is the Director of Commercial Management at Grupo Financiero Banorte. He leads the development and implementation of hyper-personalization campaigns within the banks sales channels. His experience includes customer strategy for personal, preferred, and SME segments. He recently completed an executive program at IE University.

His background includes a unique project leadership role at Universidad de La Salle, where he conducted research on the Department of Boyaca in Colombia. This indicates a potential interest in regional studies and academic research outside of his core finance career.

He is responsible for driving customer acquisition and retention through hyper-personalized marketing strategies.

Personality Overview

Cost Conscious

Perfectionist

Soft Communicator

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Hyper-personalization
Leads the implementation and management of hyper-personalization campaigns in sales channels as a core part of his current director-level role at Banorte.
Commercial Banking
His entire career, including roles at Banorte and Santander, has focused on commercial banking strategy, recently supplemented by executive education from IE University.
Customer Segmentation
Previously responsible for customer strategy for Personal, Preferred, and SME segments, focusing on cross-selling, development, and retention of high-value clients.

Media Appearances

Jorge has no verified media appearances

Work History

4-2024
Director Gestión Comercial at Grupo Financiero Banorte
8-2022 - 4-2024
Subdirector Gestión Comercial - Captación at Grupo Financiero Banorte
6-2019 - 8-2022
Subdirector Estrategia de Segmentos at Grupo Financiero Banorte
9-2009 - 6-2014
Subdirector at Banco Santander Mexico
9-2008 - 12-2008
Líder de Proyecto at Universidad de La Salle

Education

9-2024 - 11-2024
Desarrollo Directivo Banca Comercial from IE University
1-2018 - 6-2022
Banca y servicios financieros from Graduate School of Banking at LSU

More Information

Social Presence :

Prographics :

Exp : 11 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Mid-senior Designation : Director Gestión Comercial at Grupo Financiero Banorte
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Insights For Selling To Jorge Arturo

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge Arturo is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jorge Arturo

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jorge Arturo move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jorge Arturo take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jorge Arturo

Personality Compatibility


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