Joseph Rega

Commander
DISC Type : D

Associate Director Digital Marketing at Verizon Connect

Massapequa, New York, United States

Overview

Joseph Rega is a results-driven digital marketing leader at Verizon Connect, specializing in ROI-focused SEO and AI-driven strategies. An alumnus of the State University of New York at Old Westbury, his expertise spans B2B SaaS, enterprise, and legal verticals. Colleagues have recognized him as an SEO expert, adept at using advanced analytics to fuel growth.

His recent reading includes the strategic shift from Chief Marketing Officer to Chief Revenue Officer, highlighting an interest in the alignment between marketing, sales, and customer success to create a unified revenue engine.

At a previous role, he drove a 176% increase in paid traffic, generating $6 million in marketing-sourced pipeline.

Personality Overview

Risk-Taker

Strong-Willed

Impact-Driven

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

AI-Driven Marketing
His professional headline and recent social media activity highlight his focus on using AI to improve driver safety, efficiency, and overall marketing performance.
Growth-Focused SEO
His entire career focuses on SEO, with a stated passion for driving customer acquisition, lead generation, and brand visibility through technical SEO and content strategy.
Revenue Alignment
Shared interest in the trend of companies shifting from a CMO to a Chief Revenue Officer, indicating a focus on aligning marketing with sales and overall business growth.

Media Appearances

Joseph has no verified media appearances

Work History

6-2025
Associate Director Digital Marketing at Verizon Connect
1-2023 - 6-2025
Senior Global SEO Strategy Manager (Head of SEO) at Sitecore
2-2020 - 1-2023
Digital Marketing Manager at Sitecore
7-2019 - 2-2020
Sr. SEO Analyst (Corporate Marketing) at Sitecore
3-2017 - 7-2019
Sr. SEO Manager at Hedgehog (acquired by Sitecore in 2019)

Education

Bachelors from State University of New York at Old Westbury
Associates from Nassau Community College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Massapequa, New York, United States Job Level : Mid-senior Designation : Associate Director Digital Marketing at Verizon Connect
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Insights For Selling To Joseph

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joseph is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joseph

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Joseph move?

  • If convinced, they can reach decisions quite fast.
  • Can Joseph take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Joseph

Personality Compatibility


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