Juan Alexander Basurto Salhuana in

Juan Alexander Basurto Salhuana

Critic · DISC type C
Chief Brand Officer at Ria Money Transfer
📍 Greater Madrid Metropolitan Area, Spain

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Chief Brand Officer
Job Level
Leadership
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

How Juan shows up

Negotiator
Objective Thinker
ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Priorities

Topics Juan cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Chief Brand Officer
Ria Money Transfer
8-2023 - 3-2025
VP Global Brand & Comms
Ria Money Transfer
7-2022 - 2-2024
Sr. Global Marketing Director
Ria Money Transfer
10-2021 - 8-2022
Global Network Marketing & Branding Director || Visual Merchandising
Ria Money Transfer
1-2010 - 11-2021
Europe Marketing Director at Ria Money Transfer
Ria Money Transfer
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2013 - 2013
Marketing y Comercialización en entornos digitales
CEF Centro de Estudios Financieros
2018 - 2018
Google Analytics
KSchool
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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