Juan Alexander Basurto Salhuana

Critic
DISC Type : C

Chief Brand Officer at Ria Money Transfer

Greater Madrid Metropolitan Area, Spain

Overview

Juan has no verified overview

Personality Overview

Negotiator

Objective Thinker

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Juan has no verified topics they care about

Media Appearances

Juan has no verified media appearances

Work History

3-2025
Chief Brand Officer at Ria Money Transfer
8-2023 - 3-2025
VP Global Brand & Comms at Ria Money Transfer
7-2022 - 2-2024
Sr. Global Marketing Director at Ria Money Transfer
10-2021 - 8-2022
Global Network Marketing & Branding Director || Visual Merchandising at Ria Money Transfer
1-2010 - 11-2021
Europe Marketing Director at Ria Money Transfer at Ria Money Transfer

Education

2013 - 2013
Marketing y Comercialización en entornos digitales from CEF Centro de Estudios Financieros
2018 - 2018
Google Analytics from KSchool

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Madrid Metropolitan Area, Spain Job Level : Leadership Designation : Chief Brand Officer at Ria Money Transfer
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Insights For Selling To Juan Alexander

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Alexander is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Juan Alexander

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Juan Alexander move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Juan Alexander take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Juan Alexander

Personality Compatibility


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