Juan Carlos Orozco Reynoso

Questioner
DISC Type : c

PPG COMEX Commercial Director at PPG

Mexico City Metropolitan Area

Overview

Juan Carlos Orozco Reynoso is the Commercial Director for PPG Comex, driving operational excellence and strategic growth in the materials science industry. An experienced leader and Chemical Engineer with a Global Executive MBA, he is described by colleagues as analytical, result-driven, and humane.

He is a passionate and collaborative leader focused on catalyzing talent and business growth by empowering his teams to innovate. Outside of his direct professional duties, he supports the next generation of leaders as a donor to the foundation of his alma mater, IE Business School.

He is actively seeking strategic logistics partners to enrich and transform Comexs national distribution network across Mexico.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Commercial Excellence
He is currently hiring a transformational leader for his team to elevate their commercial capabilities and drive the business to the next level in a high-growth environment.
Strategic Partnerships
Actively seeking new logistics partners to enhance the company's distribution network and has recently promoted a major brand partnership with Mexico's national football team.
Talent Development
Describes his leadership approach as one that catalyzes talent, empowers teams to innovate, and enables each individual member to reach their full potential.

Media Appearances

Juan has no verified media appearances

Work History

3-2025
PPG COMEX Commercial Director at PPG
10-2024 - 3-2025
Commercial Director-Industrial Coatings at PPG
7-2019 - 10-2024
Commercial Director, Coatings & Performance Monomers at Dow
12-2017 - 6-2019
LAA Adhesives Product Director at Dow
7-2017 - 12-2017
LAA Marketing Manager- Adhesives & Extrusion Coating at Dow

Education

9-2022 - 12-2023
Global Executive MBA from IE Business School
2003 - 2008
Chemical Engineer from ITESO Universidad Jesuita de Guadalajara

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : PPG COMEX Commercial Director at PPG
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Juan Carlos

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Juan Carlos take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Juan Carlos

Personality Compatibility


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