Juan Ignacio Amat in

Juan Ignacio Amat

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CEO Europe, member of Executive Committee at Sigma
📍 Spain

Juan Ignacio Amat is the CEO for Europe at Sigma, a role he began in mid-2024. His career spans over 25 years in the consumer goods sector, with previous senior leadership roles including President of Europe at JDE Peets and VP at PepsiCo. He holds a Masters degree in Industrial Engineering.

Outside of his corporate roles, Juan has shown a keen interest in competitive sailing. He has previously shared content related to the Transat Jacques Vabre, a challenging transatlantic yacht race, indicating a passion for high-performance maritime sport and the dedication it requires.

He believes that curiosity and a willingness to upscale oneself are critical for leaders to remain agile and seize future opportunities.

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Experience
26 Years
Current Role
CEO Europe, member of Executive Committee
Job Level
Leadership
Location
Spain
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Juan cares about

CPG Leadership
As the current CEO Europe for Sigma and former President Europe for JDE Peet's, he has extensive leadership experience in the consumer packaged goods industry.
Food Sustainability
His current company, Sigma, places a strong emphasis on sustainability, ESG frameworks, and reducing environmental impact within the food production value chain.
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Career

Work history

6-2024
CEO Europe, member of Executive Committee
Sigma
2023 - 2024
Board Member
FoodDrinkEurope
2022 - 2026
Board Member
AIM - European Brands Association
2-2021 - 5-2024
President Europe, member of Executive Committee
JDE Peet's
9-2018 - 2-2021
Managing Director France
JDE Peet's
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2004
Masters Degree
INSEAD
11-2024 - 11-2024
Sigma Advanced Marketing Program
Wharton Executive Education
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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