Jyoti Sharma

Critic
DISC Type : C

Director, Communications, Corporate Media and Brand Strategy Center of Excellence at Genmab

Allentown, New Jersey, United States

Overview

Jyoti Sharma is a results-driven communications leader with over 18 years of experience in the biotechnology and pharmaceutical industries. As Director at Genmab, she leads the Corporate Media and Brand Strategy. She holds an MBA from Penn State University and an MS from Worcester Polytechnic Institute and is described as detail-oriented and proactive.

Outside of her professional role, Jyoti values integrating her work and family life, as seen when she brought her children to the office for a day. She frequently expresses gratitude for her colleagues and team, highlighting her appreciation for a positive and collaborative work environment.

She had the unique opportunity to attend the Nasdaq opening bell-ringing ceremony to celebrate Genmab’s 25-year milestone.

Personality Overview

Negotiator

Precise

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Corporate Brand Strategy
Leads the Corporate Media and Brand Strategy Center of Excellence at Genmab, overseeing corporate branding, PR, and social media.
Biotech Storytelling
Launched the "#AntibodyHour" video series to share stories of innovation in antibody sciences from the perspective of patients, advocates, and team members.
Patient-Centric Communications
Emphasizes the importance of patients in her work, involving patient advisors and advocates in significant company events like a new site opening.

Media Appearances

Jyoti has no verified media appearances

Work History

3-2020
Director, Communications, Corporate Media and Brand Strategy Center of Excellence at Genmab
3-2015 - 3-2020
Marketing Manager at Catalent Pharma Solutions
12-2011 - 3-2015
Marketing and Business Development Manager at Y Axis Inc
5-2010 - 11-2011
Manager, Strategic Initiatives at BD-PRo Marketing
8-2009 - 5-2011
MBA student at Penn State University

Education

2009 - 2011
MBA from Penn State University
2005 - 2007
MS from Worcester Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 16 Location : Allentown, New Jersey, United States Job Level : Mid-senior Designation : Director, Communications, Corporate Media and Brand Strategy Center of Excellence at Genmab
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Insights For Selling To Jyoti

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jyoti is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jyoti

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jyoti move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jyoti take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jyoti

Personality Compatibility


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