Karen Manardo

Commander
DISC Type : D

Internal Communications Manager at PennEngineering®

Grosse Pointe, Michigan, United States

Overview

Karen Manardo is a seasoned communications leader with over 25 years of experience shaping strategy for global companies in the automotive, chemical, and technology sectors. A Wayne State University MBA graduate, she now spearheads internal communications at PennEngineering®. Colleagues describe her as a visionary with exceptional expertise in PR and crisis management.

Personality Overview

Candid & Clear

Strong-Willed

Very Quick

They respond well to strong and respectful communication.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Employee Communications
Her current role as Internal Communications Manager and recent participation in a panel on modern intranets highlight her focus on enhancing the employee experience.
Corporate Branding
A core theme throughout her career, leading global marketing, PR, and communications to increase visibility and revenue for major corporations.
B2B Marketing
She has extensive experience leading marketing for tier-one automotive suppliers and serving B2B clients in manufacturing, SaaS, and technology through her own consultancy.

Media Appearances

Karen has no verified media appearances

Work History

9-2024
Internal Communications Manager at PennEngineering®
6-2020 - 7-2023
Sr. Director, Corporate Communications at Wacker Chemical Corporation
9-2019 - 6-2020
Director of Corporate Communications at Wacker Chemical Corporation
8-2014 - 8-2019
Global Director, Marketing and Communications at Inteva Products
8-2013 - 8-2014
Global Demand Generation Leader, Marketing Campaigns Director, Content Lead for Auto & High-Tech at Infor Global Solutions

Education

MBA from Wayne State University
BA from Wayne State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Grosse Pointe, Michigan, United States Job Level : Middle Designation : Internal Communications Manager at PennEngineering®
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karen

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can take decisions very fast if you manage to convince them.
  • Can Karen take some risk or not?

  • The risks don’t matter much to them.

You And Karen

Personality Compatibility


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