Henrique Cruz is the CEO of Youse Seguros, Brazils first insurtech company. He leads the companys strategy focused on strengthening its digital identity and connecting with diverse audiences through culture, relationships, and relevant content. His extensive background includes senior roles at Caixa Econômica Federal and Caixa Segurador, providing deep expertise in the insurance and financial sectors.
Henrique Cruz
CEO at Youse Seguros
São Paulo, Brazil
Overview
Topics They Care About
Insurtech Strategy
As the head of Youse, a pioneering digital insurance platform in Brazil, he is focused on leveraging technology to enhance customer experience and accessibility in the insurance market.
Customer Engagement
He champions initiatives that connect the Youse brand with the public through cultural sponsorships and creative content, viewing them as strategic pillars for growth.
Digital Transformation
His career reflects a deep involvement in modernizing financial services, moving from leadership in a traditional institution like Caixa to heading its innovative, digital-first insurance subsidiary.
Media Appearances
Henrique has no verified media appearances
Work History
1-2025
CEO at Youse Seguros
1-2024
Consultor CAIXA at Caixa Econômica Federal
7-2018 - 1-2024
Diretor comercial at Caixa Seguradora
4-2011
Vice-presidente at Caixa Econômica Federal
Education
Henrique has no verified education history
More Information
Social Presence :
Prographics :
Exp : 15
Location : São Paulo, Brazil
Job Level : Leadership
Designation : CEO at Youse Seguros
