Karla Macedo in

Karla Macedo

Questioner · DISC type c
Gerente Executiva de Marketing e Comunicação | Marca & Performance at Crefisa
📍 São Paulo, São Paulo, Brazil

Karla Macedo is an Executive Marketing and Communication Manager at Crefisa with over 10 years of experience in the financial and educational sectors. She leads the marketing teams for Crefisa and FAM, focusing on brand positioning, strategic planning, and performance-based results. People who have worked with her describe her as strategic, focused, and determined.

Karla is passionate about building trust to foster a collaborative and transparent work environment. Her professional interests include major brands like Google and Unilever, indicating a keen eye on global marketing leaders and strategies.

She once strategically swapped the Crefisa and FAM logos on the Palmeiras football clubs jersey during a major derby to successfully boost student enrollment.

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Experience
16 Years
Current Role
Gerente Executiva de Marketing e Comunicação | Marca & Performance
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Karla shows up

Price-Sensitive
Value Seeker
Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Priorities

Topics Karla cares about

Strategic Brand Campaigns
Led a successful campaign involving the Palmeiras football team jersey to generate significant media attention and drive student enrollment for FAM.
Sports Marketing
Leverages major sports partnerships, like with the Palmeiras football club, for brand positioning and strategic marketing actions to achieve business goals.
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Career

Work history

8-2021
Gerente Executiva de Marketing e Comunicação | Marca & Performance
Crefisa
1-2014 - 3-2022
Gerente de Mkt e Comunicação
Crefisa
4-2010 - 1-2014
Supervisora de Call Center
Crefisa
In the press

Media appearances

A gerente de marketing da Crefisa/FAM, Karla Macedo, fala desse domingo pra lá de e.... Featured in Facebook (Leila Pereira Conselheira)
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A gerente de marketing da Crefisa/FAM, Karla Macedo, fala desse domingo pra lá de e.... Featured in Facebook (Leila Pereira Conselheira)
+2 more appearances Login to view media
Education
3-2022 - 3-2023
Pós-graduação Certificate Professional de Negócios e MKT
ESPM
2013 - 2015
Marketing
Sumaré
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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