Karla Macedo is an Executive Marketing and Communication Manager at Crefisa with over 10 years of experience in the financial and educational sectors. She leads the marketing teams for Crefisa and FAM, focusing on brand positioning, strategic planning, and performance-based results. People who have worked with her describe her as strategic, focused, and determined.
Karla is passionate about building trust to foster a collaborative and transparent work environment. Her professional interests include major brands like Google and Unilever, indicating a keen eye on global marketing leaders and strategies.
She once strategically swapped the Crefisa and FAM logos on the Palmeiras football clubs jersey during a major derby to successfully boost student enrollment.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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