Karla Macedo

Questioner
DISC Type : c

Gerente Executiva de Marketing e Comunicação | Marca & Performance at Crefisa

São Paulo, São Paulo, Brazil

Overview

Karla Macedo is an Executive Marketing and Communication Manager at Crefisa with over 10 years of experience in the financial and educational sectors. She leads the marketing teams for Crefisa and FAM, focusing on brand positioning, strategic planning, and performance-based results. People who have worked with her describe her as strategic, focused, and determined.

Karla is passionate about building trust to foster a collaborative and transparent work environment. Her professional interests include major brands like Google and Unilever, indicating a keen eye on global marketing leaders and strategies.

She once strategically swapped the Crefisa and FAM logos on the Palmeiras football clubs jersey during a major derby to successfully boost student enrollment.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Strategic Brand Campaigns
Led a successful campaign involving the Palmeiras football team jersey to generate significant media attention and drive student enrollment for FAM.
Sports Marketing
Leverages major sports partnerships, like with the Palmeiras football club, for brand positioning and strategic marketing actions to achieve business goals.
Collaborative Leadership
Emphasizes the importance of trust as a fundamental element in creating a healthy, collaborative, and transparent team environment to achieve success.

Media Appearances

A gerente de marketing da Crefisa/FAM, Karla Macedo, fala desse domingo pra lá de e.... Featured in Facebook (Leila Pereira Conselheira)

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A gerente de marketing da Crefisa/FAM, Karla Macedo, fala desse domingo pra lá de e.... Featured in Facebook (Leila Pereira Conselheira)

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A gerente de MKT da Crefisa, Karla Macedo, recebe o .... Featured in Facebook (Leila Pereira Conselheira)

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Work History

8-2021
Gerente Executiva de Marketing e Comunicação | Marca & Performance at Crefisa
1-2014 - 3-2022
Gerente de Mkt e Comunicação at Crefisa
4-2010 - 1-2014
Supervisora de Call Center at Crefisa

Education

3-2022 - 3-2023
Pós-graduação Certificate Professional de Negócios e MKT from ESPM
2013 - 2015
Marketing from Sumaré

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente Executiva de Marketing e Comunicação | Marca & Performance at Crefisa
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Insights For Selling To Karla

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karla is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Karla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karla move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Karla take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Karla

Personality Compatibility


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