Karlien Malfroid

Sharpshooter
DISC Type : DC

Vice President Information Management at Bynder

Ghent, Flemish Region, Belgium

Overview

Karlien Malfroid is the VP of Information Management at Bynder, specializing in IT leadership, enterprise architecture, and strategy for SaaS and manufacturing companies. She has a proven track record of transforming teams and driving business value through program management. Karlien holds a Master of Science from Ghent University.

During an internship in Istanbul, she built a motion-sensitive remote controller to be used as a mouse on a television screen.

Personality Overview

Thorough Evaluator

Precise But Practical

Fast But Analytical

They prefer to move quickly, and expect the same from others.  They respond well to strong and respectful communication. They are less concerned about the product and more about its potential impact.

Topics They Care About

IT Strategy
Her career focuses on IT strategy definition, roadmap execution, and aligning technology with business value at companies like Bynder and Unilin Group.
Enterprise Architecture
She has a passion for enterprise architecture, having mapped the full software landscape of over 200 applications and established architecture practices at Bynder.
SaaS Scalability
She has significant experience professionalizing business applications at high-growth SaaS companies like Bynder and Showpad to ensure scalability and enable growth.

Media Appearances

Karlien has no verified media appearances

Work History

7-2022
Vice President Information Management at Bynder
6-2018 - 12-2021
IT Director Digital Transformation (Digital, Sales & Marketing) at Unilin Group
1-2017 - 5-2018
Go To Market IT Program Manager at Showpad
9-2008 - 12-2016
Manager at Accenture
7-2007 - 8-2007
Internship at Vestek (Vestel Group of Companies)

Education

2003 - 2008
MsC from Ghent University
1997 - 2003
Science-Mathematics (8) from St. Aloysiuscollege Ninove

More Information

Social Presence :

Prographics :

Exp : 16 Location : Ghent, Flemish Region, Belgium Job Level : Senior Designation : Vice President Information Management at Bynder
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Insights For Selling To Karlien

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karlien is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karlien

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Karlien move?

  • If convinced, they can reach decisions quite fast.
  • Can Karlien take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Karlien

Personality Compatibility


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