Kat Lay

Wildcard
DISC Type : csi

Global health correspondent at The Guardian

United Kingdom

Overview

Kat has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Kat has no verified topics they care about

Media Appearances

Kat has no verified media appearances

Work History

2-2024
Global health correspondent at The Guardian
10-2020 - 2-2024
Health Editor at The Times
9-2014 - 10-2020
Health Correspondent at The Times
10-2012 - 9-2014
Graduate Trainee at The Times
9-2011 - 6-2012
Feature Writer at The People

Education

2009 - 2009
NCTJ Pre-entry Certificate in Journalism Training from News Associates Journalism Training
2004 - 2008
Education details unavailable from SOAS University of London

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : N/A Designation : Global health correspondent at The Guardian
URL has been copied!

Insights For Selling To Kat

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kat is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kat

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kat move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kat take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kat

Personality Compatibility


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