Katarina Béasse-Barnas

Enigma
DISC Type : Dic

AVP Global Marketing, Specialty Brands and Global Pricing & Tendering at Ferring Pharmaceuticals

Austria

Overview

Katarina Béasse-Barnas is the AVP of Global Marketing for Specialty Brands at Ferring Pharmaceuticals, with extensive experience in international pharmaceutical marketing. Educated at WU Vienna, she has a proven track record as a General Manager in several European countries, including Austria, Switzerland, and the Netherlands. Colleagues describe her as a focused and inspirational leader.

She is recognized for her ability to successfully balance a demanding professional career with her personal life. This skill is highlighted by colleagues who admire her focus and ability to empower her teams while managing both aspects of her life effectively.

Katarina has managed country operations as a General Manager for Ferring Pharmaceuticals across three different European nations.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Global Pharma Marketing
Her career is centered on international pharmaceutical marketing, culminating in her current role as AVP of Global Marketing, Specialty Brands at Ferring.
Pricing & Market Access
Her responsibilities directly include global pricing and tendering, indicating a deep focus on market access strategies for specialty pharmaceuticals.
European Markets
Has extensive, hands-on leadership experience managing operations and strategy as a General Manager in Austria, Switzerland, and the Netherlands.

Media Appearances

Katarina has no verified media appearances

Work History

10-2022
AVP Global Marketing, Specialty Brands and Global Pricing & Tendering at Ferring Pharmaceuticals
10-2020 - 9-2022
General Manager Austria & Switzerland at Ferring Pharmaceuticals
7-2019 - 9-2020
General Manager Netherlands at Ferring Pharmaceuticals
Product Manager at MSD
Project Manager at Industriellenvereinigung

Education

1992 - 1993
DESCAF from MBS School of Business
1988 - 1992
Magister from WU (Vienna University of Economics and Business)

More Information

Social Presence :

Prographics :

Exp : 6 Location : Austria Job Level : Middle Designation : AVP Global Marketing, Specialty Brands and Global Pricing & Tendering at Ferring Pharmaceuticals
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Insights For Selling To Katarina

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katarina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Katarina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Katarina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Katarina

Personality Compatibility


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