Kate Taylor Tett in

Kate Taylor Tett

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Director of the GREAT Britain & Northern Ireland Campaign at Cabinet Office
📍 London, England, United Kingdom

Kate Taylor Tett is the Director of the GREAT Britain & Northern Ireland Campaign, the UK governments flagship initiative to drive economic growth by promoting the UK internationally. Her career spans leadership roles in retail, tech, and agency-side, where she developed award-winning strategies for brands like House of Fraser and Sainsburys.

She is passionate about nurturing talent and building high-performing teams, having led groups of up to 130 people. Her posts indicate a strong interest in celebrating British creativity and innovation, from the fashion industry to the hospitality sector, and she is an active participant in the marketing community.

Interesting fact: She leads a campaign that operates in over 160 countries, aiming to deliver significant economic returns for the UK.

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Current Role
Director of the GREAT Britain & Northern Ireland Campaign
Location
London, England, United Kingdom
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Priorities

Topics Kate cares about

Nation Branding
As Director of the GREAT Campaign, she is responsible for enhancing the UK's international reputation to drive trade, investment, tourism, and education.
Public-Private Partnerships
She has publicly stated her vision involves working closely with private sector partners to showcase the UK's creativity and innovation on a global stage.
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Career

Work history

11-2023
Director of the GREAT Britain & Northern Ireland Campaign
Cabinet Office
9-2020 - 10-2023
Deputy Director - GREAT Britain & Northern Ireland Campaign
Cabinet Office
6-2018 - 9-2020
Marketing Director - House of Fraser
Frasers Group
7-2017 - 6-2018
Head of Growth Marketing
SNATCH INC
10-2016 - 7-2017
Deputy Head of Account Management
AMV BBDO
In the press

Media appearances

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Education
8-2023 - 2-2025
ILM Level 5
Institute of Leadership & Management (ILM)
2020 - 2020
Brand Management
MiniMBA
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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