Kate Taylor Tett

Evaluator
DISC Type : dcs

Director of the GREAT Britain & Northern Ireland Campaign at Cabinet Office

London, England, United Kingdom

Overview

Kate Taylor Tett is the Director of the GREAT Britain & Northern Ireland Campaign, the UK governments flagship initiative to drive economic growth by promoting the UK internationally. Her career spans leadership roles in retail, tech, and agency-side, where she developed award-winning strategies for brands like House of Fraser and Sainsburys.

She is passionate about nurturing talent and building high-performing teams, having led groups of up to 130 people. Her posts indicate a strong interest in celebrating British creativity and innovation, from the fashion industry to the hospitality sector, and she is an active participant in the marketing community.

Interesting fact: She leads a campaign that operates in over 160 countries, aiming to deliver significant economic returns for the UK.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Nation Branding
As Director of the GREAT Campaign, she is responsible for enhancing the UK's international reputation to drive trade, investment, tourism, and education.
Public-Private Partnerships
She has publicly stated her vision involves working closely with private sector partners to showcase the UK's creativity and innovation on a global stage.
Marketing Excellence
She is a proud alumnus of the Marketing Academy Scholarship and has served as a category Chair for the DMA (Data & Marketing Association) UK awards.

Media Appearances

Kate has no verified media appearances

Work History

11-2023
Director of the GREAT Britain & Northern Ireland Campaign at Cabinet Office
9-2020 - 10-2023
Deputy Director - GREAT Britain & Northern Ireland Campaign at Cabinet Office
6-2018 - 9-2020
Marketing Director - House of Fraser at Frasers Group
7-2017 - 6-2018
Head of Growth Marketing at SNATCH INC
10-2016 - 7-2017
Deputy Head of Account Management at AMV BBDO

Education

8-2023 - 2-2025
ILM Level 5 from Institute of Leadership & Management (ILM)
2020 - 2020
Brand Management from MiniMBA

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Director of the GREAT Britain & Northern Ireland Campaign at Cabinet Office
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kate

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kate take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kate

Personality Compatibility


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