Katherine Arnull

Observer
DISC Type : ci

UK Group Chief Strategy Officer at Golin

London, England, United Kingdom

Overview

Katherine has no verified overview

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Katherine has no verified topics they care about

Media Appearances

Katherine has no verified media appearances

Work History

1-2021
UK Group Chief Strategy Officer at Golin
9-2019 - 1-2021
Senior Communications Consultant at Freelance, self-employed
1-2015 - 7-2019
Director - Head of Strategy at Freuds
7-2011 - 12-2014
Associate Planning Director at Freuds
4-2007 - 7-2011
Senior Planner at Freuds

Education

2020 - 2028
Education details unavailable from MiniMBA
1992 - 1998
Education details unavailable from George Abbott

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Leadership Designation : UK Group Chief Strategy Officer at Golin
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Katherine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Katherine take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Katherine

Personality Compatibility


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