As the Manager of Consumer affairs at Crayola, Kathy has over 25 years of experience in the service industry. She oversees all aspects of the customer experience, from traditional contacts to social media engagement and reviews on retailer sites, while also managing budgets, KPIs, and ROI.
Kathy shows a keen interest in the strategies of major consumer-facing companies like The Walt Disney Company and Amazon. She also follows the branding and market positioning of growing companies in the wellness space, such as Vital Proteins.
She is passionate about leveraging innovative technologies to continuously enhance customer service.
Kathy Glackin
Manager, Consumer Affairs at Crayola
Easton, Pennsylvania, United States
Overview
Topics They Care About
Omnichannel CX
Her role involves managing the entire customer experience, from traditional phone calls and emails to social media and reviews on retail websites.
CX Metrics & ROI
She is responsible for managing budgets, expenditures, KPIs, and the ROI associated with delivering a superior customer experience at Crayola.
Consumer Brand Strategy
Shows interest in the success of major consumer brands like Disney and Amazon, as well as the marketing strategies of companies like Vital Proteins.
Media Appearances
Kathy has no verified media appearances
Work History
6-1984
Manager, Consumer Affairs at Crayola
Education
Education details unavailable from DeSales University
More Information
Social Presence :
Prographics :
Exp : 41
Location : Easton, Pennsylvania, United States
Job Level : Middle
Designation : Manager, Consumer Affairs at Crayola
