Kristina Lomax

Observer
DISC Type : ci

Consumer Affairs Contact Center Manager at Crayola

Easton, Pennsylvania, United States

Overview

Kristina Lomax serves as the Consumer Affairs Consumer Care Manager at Crayola, where she is responsible for building and retaining consumer loyalty. She directs the consumer experience across numerous channels, including social media, email, web chat, and text messaging, ensuring a consistent brand voice.

Kristina holds a certification in the Social Customer Care Program.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Consumer Loyalty
Her primary role involves building and retaining consumer loyalty by directing and optimizing the customer experience across all inbound communication channels.
Social Media Engagement
Previously directed the social media moderation and response function for over 10 platforms, developing guidelines to safeguard the brand's image.
Brand Reputation
Focuses on developing response strategies with key stakeholders to protect Crayola's brand image and reputation in consumer interactions.

Media Appearances

Kristina has no verified media appearances

Work History

1-2017
Consumer Affairs Contact Center Manager at Crayola
3-2011 - 1-2017
Consumer Affairs Social Media Manager at Crayola
3-2009 - 3-2011
Contact Center Supervisor at Crayola
10-2002 - 3-2009
Contact Center Consultant at Independent Consultant
9-1999 - 10-2002
Call Center Manager at Alert Communications

Education

1990 - 1994
Communications from DeSales University
1985 - 1986
Business Certification from Katharine Gibbs School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Easton, Pennsylvania, United States Job Level : Middle Designation : Consumer Affairs Contact Center Manager at Crayola
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kristina

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kristina take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kristina

Personality Compatibility


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