Katie Heydenberk

Captain
DISC Type : DS

Vice President Strategic Accounts & Category Management at HexArmor

Grand Rapids, Michigan, United States

Overview

Katie has no verified overview

Personality Overview

Decisive But Calm

Planner & Achiever

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

12-2025
Vice President Strategic Accounts & Category Management at HexArmor
1-2022 - 12-2025
Vice President Channel Sales and Category Management at HexArmor
10-2020 - 1-2022
Director Channel Sales at HexArmor
12-2012 - 12-2013
Marketing Consultant at Galapagos LLC
10-2008 - 12-2012
Project Manager/Account Executive at Full Circle Marketing and Design

Education

2000 - 2004
Bachelor of Fine Arts - BFA from University of Michigan

More Information

Social Presence :

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Exp : 10 Location : Grand Rapids, Michigan, United States Job Level : Senior Designation : Vice President Strategic Accounts & Category Management at HexArmor
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Katie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Katie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Katie

Personality Compatibility


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