Katie (Lynch) Hoffmann, MBA

Inquirer
DISC Type : dc

Vice President, Marketing at Northern Trust Corporation

Palo Alto, California, United States

Overview

Katie has no verified overview

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

10-2021
Vice President, Marketing at Northern Trust Corporation
8-2020 - 9-2021
Associate Brand Manager at Tyson Foods
9-2017 - 8-2018
Key Accounts at Schroders
9-2016 - 9-2017
National Accounts Manager at Morgan Stanley
8-2014 - 9-2016
Internal Sales Consultant at Morgan Stanley

Education

2018 - 2020
Master of Business Administration (M.B.A.) from Duke University - The Fuqua School of Business
2009 - 2013
Bachelor of Arts (B.A.) from Brown University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Palo Alto, California, United States Job Level : Senior Designation : Vice President, Marketing at Northern Trust Corporation
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Katie

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • Their decision making speed is somewhere in the middle.
  • Can Katie take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Katie

Personality Compatibility


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