Kelly Griffin in

Kelly Griffin

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Head of Analytics & AI at BIG W
📍 Greater Sydney Area, Australia

An executive leader spearheading the strategic integration of data, analytics, and AI to drive significant organisational performance. With experience at BIG W and Transport for NSW, they excel at building high-performance teams and hold certifications including PRINCE2 and a Graduate Certificate from Flinders University.

This individual is passionate about building one of the "best analytics teams in the industry" to make a real difference for Australian families.

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Experience
22 Years
Current Role
Head of Analytics & AI
Job Level
Mid-senior
Location
Greater Sydney Area, Australia
Personality Overview

How Kelly shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kelly cares about

AI & Analytics Strategy
Focuses on leveraging AI and advanced analytics to drive significant improvements in organizational performance and capabilities.
High-Performance Teams
Invested in building strong team culture, frequently posting about hiring top talent to create one of the industry's best analytics teams.
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Career

Work history

10-2025
Head of Analytics & AI
BIG W
11-2021 - 10-2025
Head of Data, Analytics & Insights
BIG W
10-2020 - 11-2021
Director | Analytics & Applications
Transport for NSW
3-2017 - 10-2020
Director | Governance, Systems & Analytics
Transport for NSW
1-2013 - 3-2017
Senior Manager | Systems Improvement
NSW Roads and Maritime Services
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2020 - 2020
Certificate IV Project Management
Australian Institute of Management
2012 - 2013
Graduate Certificate
Flinders University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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