Kelly Griffin

Questioner
DISC Type : c

Head of Analytics & AI at BIG W

Greater Sydney Area, Australia

Overview

An executive leader spearheading the strategic integration of data, analytics, and AI to drive significant organisational performance. With experience at BIG W and Transport for NSW, they excel at building high-performance teams and hold certifications including PRINCE2 and a Graduate Certificate from Flinders University.

This individual is passionate about building one of the "best analytics teams in the industry" to make a real difference for Australian families.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI & Analytics Strategy
Focuses on leveraging AI and advanced analytics to drive significant improvements in organizational performance and capabilities.
High-Performance Teams
Invested in building strong team culture, frequently posting about hiring top talent to create one of the industry's best analytics teams.
Data-Driven Retail
[Predicted] Their leadership role at BIG W suggests a focus on using data for strategic retail challenges like space optimisation, promotions, and ranging decisions.

Media Appearances

Kelly has no verified media appearances

Work History

10-2025
Head of Analytics & AI at BIG W
11-2021 - 10-2025
Head of Data, Analytics & Insights at BIG W
10-2020 - 11-2021
Director | Analytics & Applications at Transport for NSW
3-2017 - 10-2020
Director | Governance, Systems & Analytics at Transport for NSW
1-2013 - 3-2017
Senior Manager | Systems Improvement at NSW Roads and Maritime Services

Education

2020 - 2020
Certificate IV Project Management from Australian Institute of Management
2012 - 2013
Graduate Certificate from Flinders University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Analytics & AI at BIG W
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kelly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kelly take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kelly

Personality Compatibility


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